Performance Marketing Expert

About the Role

The Brand Tales is looking for a diligent Performance Marketing Specialist with over two years of hands-on experience in digital advertising and performance-driven marketing. This role involves planning and executing Meta Ads campaigns spanning various brands, aiming to maximize lead generation, conversions, retargeting effectiveness, and brand awareness.

Key Responsibilities

• Devise, implement, and continually refine Meta Ads campaigns tailored to multiple clients.
• Oversee different types of campaigns including lead generation, conversion tracking, retargeting, and awareness drives.
• Keep close track of performance metrics such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Click-Through Rate (CTR), and conversion rates.
• Conduct audience research to establish targeted marketing strategies that resonate effectively.
• Analyze data insights to optimize campaign performance consistently.
• Configure and monitor tools like Meta Pixel, conversion tracking mechanisms, custom audience lists, and retargeting setups.
• Interpret campaign reports to identify areas of improvement and implement solutions.
• Collaborate with the creative team to produce compelling ad creatives that contribute to campaign success.
• Manage multiple client campaigns simultaneously to meet defined marketing objectives.

Required Qualifications and Skills

• A minimum of two years practical experience in performance marketing with a strong focus on Meta Ads Manager.
• Solid understanding of lead generation, conversion-focused campaigns, audience targeting, retargeting techniques, campaign optimization, and analytics interpretation.
• Capability to translate campaign analytics into actionable strategies for improved results.
• Familiarity with Google Ads is advantageous but not mandatory.
• Experience working in agencies or client handling is preferred.

Benefits of Joining The Brand Tales

• Opportunity to collaborate with exciting brands and work on impactful marketing campaigns.
• Exposure to real-world projects with measurable outcomes.
• Significant learning and professional growth prospects.
• Chance to learn from a creative team operating across various industries.
• Build substantial practical experience in the field of performance marketing.