Media Specialist

Role overview

Adore Me, now part of Victoria’s Secret & Co. following its December 2022 acquisition, is hiring a Media Buyer, Paid Social to support customer acquisition and revenue growth across social-first and emerging media channels.

This position is centered on TikTok and newer social commerce ecosystems. It suits someone who is very hands-on with paid social, has a solid grounding in performance marketing, and brings a sharp eye for creative testing, platform-native storytelling, and fast-changing consumer trends. Prior exposure to TikTok Shop, creator-led amplification, or social commerce environments would be an added advantage.

You will work closely with the performance marketing and creative teams to improve growth through testing, optimization, and strong day-to-day execution. The role requires comfort in a fast-moving setting where priorities can shift quickly and experimentation cycles are frequent.

Responsibilities

• Run and fine-tune paid social activity across TikTok, Pinterest, and other emerging channels.
• Set up, track, and improve campaigns to meet acquisition, revenue, ROAS, and efficiency targets.
• Collaborate with creative and marketing partners to shape, test, and improve ad ideas and creative plans.
• Turn campaign results into practical guidance on audience targeting, bidding, creative direction, landing pages, and audience strategy.
• Operate effectively in a rapid-testing environment with frequent campaign and asset changes.
• Review campaign data and share findings, patterns, and growth opportunities with marketing leadership.
• Support customer acquisition growth through disciplined experimentation and quick iteration.
• Assist with expanding into new channels and incubation of emerging opportunities.
• Keep up with platform updates, new ad formats, creator ecosystems, and shifts in consumer behavior.
• Work with the marketing analytics team to strengthen targeting, measurement, and performance reporting.

Requirements

• At least 4 years of paid social and performance marketing experience.
• Strong practical experience running TikTok Ads at scale.
• Exposure to other paid social platforms, including Pinterest and Snapchat.
• Good grasp of direct-response and performance marketing principles.
• Experience optimizing against metrics such as ROAS, CPA, CAC, CVR, and revenue growth.
• Strong analytical thinking and problem-solving ability.
• Comfort working in a fast-paced environment with changing priorities.
• Clear communication and strong cross-functional collaboration skills.
• High attention to detail and strong operational discipline.
• Genuine interest in hands-on platform management and rapid experimentation.
• Background in DTC, retail, fashion, beauty, or consumer brands is preferred.
• Must be willing to work on-site in the Tribeca office on Mondays, Tuesdays, and Thursdays.

Additional information

This is a full-time, onsite position based in New York, NY.

The role is focused on paid social media buying, with an emphasis on TikTok and related social commerce channels.