Marketing Lead

Role Overview

Based in Albany, Auckland, this position involves leading email marketing efforts to acquire, engage, retain, and reactivate customers, ultimately boosting measurable revenue and enhancing customer lifetime value. The Marketing Lead will oversee end-to-end email and marketing automation campaigns encompassing strategy development, content creation, segmentation, testing, and performance evaluation.

Key Responsibilities

• Design and implement email marketing campaigns throughout the customer lifecycle to attract, engage, and win back clients.
• Create and manage automated email journeys such as welcome sequences, onboarding flows, nurturing, reactivation, and win-back campaigns.
• Segment customer lists based on factors like behavior, demographics, value, and lifecycle stage to deliver customized messaging.
• Develop, refine, and structure email content, including subject lines, body text, and calls to action, aligned with brand voice and campaign objectives.
• Collaborate with design, product, and operations teams to ensure emails are visually compelling and accurate.
• Set up, test, and launch email campaigns using the marketing platform, ensuring quality assurance on links, tracking, and rendering.
• Track and analyze campaign metrics such as deliverability, open rates, click-throughs, conversions, and unsubscribes, reporting actionable insights.
• Conduct simple A/B tests on elements like subject lines, send times, and content variations, applying findings to optimize future campaigns.
• Maintain clean email lists compliant with data privacy and anti-spam legislation.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Minimum of 2 years practical experience in email marketing or lifecycle/CRM marketing roles.
• Proficiency with at least one leading email service provider or marketing automation system.
• Ability to analyze basic performance data and translate insights into effective marketing actions.
• Strong English copywriting skills; proficiency in Chinese is a significant advantage.
• Experience with customer segmentation, basic A/B testing, and email deliverability best practices.
• High attention to detail, strong organizational skills, and capacity to handle multiple campaigns concurrently.

Preferred Attributes

The ideal candidate will blend strategic marketing acumen with practical expertise in email and CRM platform operations.