Marketing Data Analyst

Job Overview

As a Marketing Data Analyst, you will be tasked with monitoring and analyzing traffic derived from various external channels like paid ads, social media, affiliate and partner links, as well as referral campaigns. Your role is vital in implementing and validating tracking systems, ensuring that the data collected via UTM parameters, pixels, tags, and link trackers are accurate and consistent.

Key Responsibilities

• Oversee traffic data from external sources and generate insights on trends, channel effectiveness, audience behavior, and campaign outcomes.
• Assist in setting up and verifying tracking configurations across platforms to maintain high data integrity.
• Create and update dashboards and periodic performance reports on a weekly and monthly basis.
• Identify data anomalies and uncover optimization opportunities based on analytical findings.
• Support the configuration and upkeep of popular analytics and tracking solutions such as Google Analytics, Tag Manager, Meta/Google Ads tracking, and link tracking software.
• Extract and analyze data using SQL or equivalent querying tools to support marketing insights.
• Collaborate with internal marketing, product, and data teams to enhance data collection methods, tagging structures, and campaign evaluation metrics.
• Engage in occasional special analyses to aid in strategic marketing planning.

Qualifications

• Bachelor’s degree in Business Analytics, Economics, Marketing, or a related discipline.
• Prior experience in digital marketing analytics or traffic analysis is desirable.
• Basic proficiency in SQL for performing data queries is mandatory.
• Familiarity with tracking tools such as Google Analytics 4, Google Tag Manager, Facebook Pixel, UTM tagging, and link tracking platforms.
• Strong numerical and data interpretation abilities.
• Advanced skills in Excel or Google Sheets for data manipulation and reporting.
• Attention to detail paired with solid analytical and problem-solving capabilities.
• Experience with visualization and dashboard tools like Looker Studio, Tableau, or Power BI is advantageous.
• Knowledge of paid advertising metrics (CPM, CPC, CTR, CPA, ROAS), marketing funnels, attribution models, and A/B testing techniques is a plus.