المسمى الوظيفي

Job Overview

This role involves overseeing comprehensive brand management of a designated portfolio to enhance market share, therapy reach, and profitability. The manager will identify critical market challenges and opportunities to devise strategic, tactical, and investment plans that maximize business outcomes.

Key Responsibilities

Lead the complete brand management cycle for assigned products, focusing on expanding market presence and profitability.
Analyze internal and external data continuously to develop and implement effective brand strategies.
Drive the entire new product development lifecycle including successful pre-launch, launch, and subsequent phases.
Track sales outcomes, market share evolution, and competitor activities to extract actionable insights.
Conduct frequent field visits to collect therapy-related information, customer input, and competitive intelligence.
Empower and train the sales force through periodic meetings to deepen product knowledge and enhance customer value propositions.
Execute multi-channel marketing campaigns, incorporating digital strategies to amplify brand communication.
Organize conferences, promotional events, and scientific engagements to boost brand visibility and reputation.
Manage financial aspects of marketing campaigns ensuring adherence to budget and timelines while maximizing return on investment.
Collaborate effectively with cross-functional teams including Sales, Medical, Regulatory, and others for smooth implementation.
Utilize advanced Microsoft Excel and PowerPoint skills for thorough data analysis, reporting, and crafting compelling presentations.
Exhibit strong interpersonal and communication capabilities to engage stakeholders and influence results.

Preferred Expertise

Experience in ophthalmology, specifically exposure to Anti-VEGF/Monoclonal Antibodies (MABs), and familiarity with product launches is highly favorable.

Qualifications and Experience

Master’s degree in Business Management.
Undergraduate degree in Business Administration or Science.
More than 3 years of experience in product management.

Core Competencies

Innovation and creativity.
Process excellence.
Collaborative approach.
Customer-centric mindset.
Talent development.
Strategic agility.
Effective stakeholder management.
Focus on results.

Manager - Product

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