LinkedIn Ads Manager

About ArMa Global

ArMa Global specializes in crafting viral personal profiles for founders, C-level leaders, and independent consultants on LinkedIn. The company aims to transform LinkedIn into a pivotal growth platform by developing impactful, audience-focused content and campaigns. Serving clients across 15+ countries, ArMa Global has amassed over 30 million impressions and operates within a fast-paced environment that encourages creativity, experimentation, and results-oriented performance.

Role Overview

The LinkedIn Ads Manager role, based in Yerevan, Armenia, offers a hybrid work setting with some remote flexibility. The primary responsibility is to design, launch, and refine LinkedIn advertising campaigns to enhance client visibility, generate leads, and boost revenue. Key activities involve audience targeting research, campaign creation, briefing creative teams, conducting A/B tests, analyzing performance metrics, and providing regular reports aligned with client branding and growth goals.

Key Responsibilities

• Plan and execute LinkedIn ad campaigns aimed at lead generation, visibility, and revenue growth.
• Conduct audience research to identify and target relevant demographics.
• Collaborate with content, design, and strategy teams to ensure campaign alignment with brand objectives.
• Perform A/B testing to optimize ad effectiveness.
• Analyze campaign data and generate performance reports with actionable insights.
• Stay updated on LinkedIn advertising advancements and experiment with new features and targeting.

Qualifications and Skills

• Proficient in managing LinkedIn Ads campaigns, including setup, targeting, budgeting, and optimization.
• Experience with performance marketing strategies and data-driven decision-making.
• Skilled in analyzing campaign metrics and using analytics tools to build insightful reports.
• Ability to coordinate with creative teams on ad copywriting and align ads with overall brand content.
• Familiarity with CRM or marketing automation tools and integration with wider funnel strategies.
• Excellent English communication skills both written and verbal; Armenian language capability is advantageous.
• Strong organizational abilities with careful attention to detail and capacity to manage multiple concurrent campaigns.
• Background in B2B marketing or experience supporting founders, executives, or consultants is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
• Ability to work in a hybrid environment with both onsite and remote interactions.