Junior Marketing Coordinator

About Mamiye Brothers

Mamiye Brothers is a distinguished apparel company based in New York City, with over seven decades of experience specializing in the creation, manufacturing, distribution, and promotion of well-known women’s, children’s, and infant clothing brands. The company upholds core values such as excellence, integrity, quality, and innovation. Its brand portfolio includes names like C&C California, Hurley, Habitual, Kensie Jeans, Wallflower, Little Me, and Kissy Kissy.

Role Overview and Responsibilities

Join the marketing team to assist with the planning and execution of marketing strategies focused on women’s contemporary fashion labels. Key duties include orchestrating e-commerce and lifestyle photoshoots—managing schedules, preparing products, overseeing samples, facilitating styling logistics, and handling post-shoot organization. Utilize AI-driven tools to aid in content creation, image enhancement, and marketing processes under team supervision.

This role involves close partnership across departments including design, sales, and creative to develop compelling content for Habitual’s website, email marketing, and social media platforms. Coordination with photographers, models, stylists, and vendors ensures smooth photoshoot operations, including scheduling and necessary documentation collection.

Further responsibilities encompass maintaining brand consistency across digital and physical marketing materials such as presentations, lookbooks, packaging, and trade show collateral; supporting seasonal campaigns, product rollouts, and trade shows; organizing and archiving digital marketing assets for accessibility; and managing production and delivery of marketing collateral.

The coordinator tracks project timelines, communicates with internal teams and external vendors to meet deadlines, supports collaborations with influencers, stylists, and creators by managing outreach, product shipments, and campaign logistics, and helps operate the ShopMy platform by updating storefronts, coordinating affiliate programs, and reviewing creator engagement.

Additionally, the role involves teamwork with sales to facilitate sample requisitions and product shipping for influencer and editorial partnerships; monitoring campaign effectiveness through data on engagement, web traffic, and sales; assisting in marketing report preparation; managing budget tracking activities including invoice, purchase order, and vendor expense organization; and keeping abreast of trends in fashion, digital marketing, and social media to contribute innovative ideas.