Industry Client Solutions Manager, Performance Ads - SEA

About the Role and Team

The Global Business Solutions team drives TikTok's revenue growth and brings together functions such as Sales, Marketing, Operations, Account Management, Agency and Partnerships, and Marketing Science. This group embodies a dynamic, entrepreneurial spirit with ambitious goals.

Key Responsibilities

• Serve as a trusted advisor to clients and internal teams by offering comprehensive solutions ranging from product adoption, strategy formulation, to campaign optimization, ensuring client marketing goals align with business objectives.
• Stay informed on product updates, market trends, vertical developments, and competitor movements to provide clients, agencies, and internal partners with strategic guidance on future actions.
• Lead the facilitation and adoption of Mobile Measurement Partners (MMPs) and Software Development Kits (SDKs) where applicable.
• Develop and deliver narratives, training workshops, and business reviews to educate clients and help them plan strategic growth pathways.
• Position TikTok as an essential component of app advertisers’ user acquisition and growth strategies.

Technical Expertise and App Marketing Knowledge

• Practical experience with MMPs like Appsflyer, Adjust, or Singular, including SDK integration, event mapping, and configuration of postbacks.
• Understanding of SKAdNetwork and Privacy Sandbox frameworks, capable of interpreting aggregated attribution data.
• Strong grasp of attribution and measurement principles, skilled at quality-assuring tracking setups, identifying discrepancies between platform and MMP data, and troubleshooting root causes.
• Proficiency with TikTok Ads Manager, especially managing App Install and App Event Optimization campaigns.
• Experience handling app performance campaigns on platforms such as Meta and Google UAC.
• Familiar with full-funnel campaign setup and optimization—from installs to critical in-app events like registrations, purchases, and return on ad spend (ROAS).
• Capable of diagnosing SDK, tracking, and delivery issues collaboratively with client technical teams and internal cross-functional partners.
• Ability to identify performance challenges, including creative fatigue, audience saturation, and unstable ad delivery, and implement corrective measures.

Stakeholder & Revenue Management

• Collaborate closely with sales teams on account and opportunity planning to drive revenue growth.
• Engage effectively with cross-functional teams and the appropriate stakeholders to foster account expansion.
• Encourage adoption of strategic products, programs, and packages aligned with organizational and market objectives.
• Monitor revenue metrics and evaluate the business impact of client initiatives at both account and team levels.
• Disseminate insights from clients, market trends, and vertical learnings across teams through case studies and knowledge-sharing sessions.

Qualifications

• Fluent in written and spoken English and Mandarin to communicate effectively across Southeast Asia, including China.
• Solid knowledge of digital media and marketing landscapes, with specialized expertise in app marketing fundamentals such as user acquisition, attribution, measurement, and performance tuning.
• Experience with mobile measurement partners, SDK setups, postback workflows, and app measurement frameworks, including SKAdNetwork.
• Background in account management, client services, or digital advertising client solutions, preferably in app or performance marketing with a breadth of vertical knowledge.
• Strong understanding of media metrics and advertising KPIs; able to leverage data analytics to uncover opportunities and solve performance challenges.
• Experience collaborating cross-functionally with product, engineering, and measurement teams to identify and resolve technical and delivery issues.
• Proficiency in Excel, dashboard creation, and data analysis, with a keen eye for detail and problem-solving aptitude.
• Preferred: Experience designing educational initiatives and product adoption strategies.
• Ability to manage multiple projects simultaneously, prioritizing based on impact and urgency.

About TikTok

TikTok is globally recognized as a premier platform for short-form mobile video, dedicated to inspiring creativity and bringing joy. With headquarters in Los Angeles and Singapore and offices around the world, TikTok fosters an innovative, diverse culture where challenges are opportunities for growth.

Diversity & Inclusion

TikTok is deeply committed to building an inclusive workforce where varied perspectives and experiences are treasured. The company aims to reflect the diversity of the communities it serves, encouraging creativity and connection amongst employees worldwide.