المسمى الوظيفي

Overview

We are in search of an innovative and hands-on Head of Creative Development to lead a team of conceptual thinkers, brand developers, and storytellers. This leadership role involves shaping the creative vision guiding our clients' campaigns, brands, and design systems. You will be responsible for steering large-scale, insight-driven brand experiences across various formats, channels, and markets, ensuring consistency and excellence in visual and written branding standards.

Key Responsibilities

Lead and coach a creative team comprising conceptual creatives, designers, copywriters, and UI experts, providing direction that enhances design systems and visual storytelling.
Encourage a culture of experimentation, bold ideas, and superior conceptual work.
Enhance team members' skills, helping them evolve into adept strategists and designers.
Oversee and evolve brand identities to ensure clarity and strategic alignment across all touchpoints.
Define and uphold creative guidelines, campaign frameworks, and comprehensive brand toolkits.
Manage brand architecture, conduct brand refreshes, and develop new visual identities.
Drive the conceptual development phase for key campaigns, ensuring originality and alignment with business objectives.
Collaborate with marketing and strategy partners to transform briefs into compelling creative stories and directions.
Lead early creative explorations, including concepts, moodboards, narratives, and design experiments prior to production involvement.
Use audience insights, market intelligence, and competitor analysis to shape strategic creative directions.
Work closely with the Head of Creative Production to ensure ideas are flawlessly executed across digital, video, motion, and AI-driven channels.
Engage with stakeholders and leadership to align creative visions with business strategies and confidently present concepts to inspire trust and excitement.
Remain at the forefront of creative trends and emerging technologies, especially AI, to enhance conceptual work.
Introduce new storytelling techniques, ideation methods, and creative workflows to keep output innovative and relevant.
Assess tools and processes that improve ideation, design thinking, and conceptual workflows.

Requirements

Between 8 and 12+ years of experience in creative design, brand development, visual identity, or conceptual roles.
Proven leadership experience managing design teams within agencies, studios, or internal creative departments.
Exceptional conceptual thinking demonstrated by a strong portfolio of brand and campaign projects.
Expert knowledge in brand systems, visual identities, creative strategies, and multi-channel campaigns.
Proficiency with Adobe Creative Suite, Figma, and conceptualization software including AI ideation platforms.
Excellent communication and presentation prowess to clearly explain creative rationales.
Ability to guide teams through structured creative processes from insights to execution.
Deep understanding of modern design trends and storytelling methods.
Highly organized and collaborative with capability to manage multiple creative paths simultaneously.

Preferred Qualifications

Experience coordinating with production teams to transform concepts into practical execution workflows.
Knowledge of research-driven brand positioning and creative strategy.
Experience developing brand systems deployed across global or multiple markets.
Background in integrated campaigns spanning digital, print, social media, video, and experiential formats.

What Success Looks Like

Insightful and impactful concepts that elevate brand perception and exceed performance benchmarks.
Clear and scalable design systems widely adopted within the organization.
A motivated, high-achieving team continually pushing creative boundaries.
Seamless cooperation between creative vision and production execution.
Campaigns that connect emotionally and provide measurable business results.

Additional Information

This exciting opportunity is based at our growing agency in Halifax. We provide a competitive annual salary along with a comprehensive benefits package that includes group term life insurance, medical and dental coverage, long-term disability, RRSP contributions, a wellness allowance, and more.

Equal Opportunity & Inclusion

We are committed to cultivating an inclusive work environment that values respect and equal opportunities for everyone. Applications from women, Indigenous persons, racialized groups, people with disabilities, individuals of diverse sexual orientations and gender identities, newcomers, and those from varied socio-economic backgrounds are warmly encouraged. Preference may be given to Canadian citizens and permanent residents to support local employment.

Head of Creative Development