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Job description
About the Role
At JetBrains, we are developing an AI-native software development platform that integrates developer workflows, team collaboration, and organizational governance into a unified system. This platform serves as a strategic foundation for AI-driven development, crafted to work seamlessly across teams, products, and environments.
We are seeking a Growth Manager to lead the acquisition, onboarding, and activation processes for JetBrains AI targeted at teams and organizations. This role involves enhancing user discovery and engagement through JetBrains products, ensuring users quickly realize the platform's value in their development routines.
Key Responsibilities
- Take full ownership of user acquisition, onboarding, and activation journeys for JetBrains AI in teams and organizations.
- Define, track, and optimize the progression from product entry points to impactful product use.
- Improve acquisition channels via various JetBrains interfaces, including IDEs, desktop apps, plugins, account systems, and contextual prompts.
- Develop and refine self-guided access paths such as trials, demos, sandboxes, interactive walkthroughs, and setup procedures.
- Create and iterate onboarding experiences, product education, first-run interactions, and contextual prompts that reveal the product's value to users.
- Identify and resolve pain points in user entry, signup, setup, onboarding, trial, and first-use flows, transforming these into product enhancements.
- Lead experimental initiatives to boost conversion rates, activation, retention, and early repeated engagement.
- Collaborate with Marketing for seamless acquisition journeys and integration between campaigns and product experience.
- Work with monetization teams on trial experiences, upgrade notifications, usage caps, and business constraints.
- Partner closely with design, engineering, analytics, research, and other product teams to implement measurable improvements in early user experiences.
- Formulate clear growth hypotheses, prioritize experiments, analyze outcomes, and utilize insights for product and business strategy.
Required Qualifications
- Proven background in onboarding, activation, and product-led growth within developer tools, SaaS, or AI-based products.
- Experience enhancing acquisition funnels, product entry points, onboarding chains, trial flows, or new-user experiences.
- Ability to integrate marketing engagements with product acquisition into a coherent user journey.
- Proficient with product analytics methodologies including funnels, cohorts, segmentation, and qualitative user behavior analysis.
- Skilled in designing, executing, and interpreting product experiments.
- Capable of transforming ambiguous growth challenges into focused hypotheses, actionable product changes, and measurable results.
- Expertise in speeding user time-to-value without heavy reliance on sales or manual onboarding support.
- Strong user experience insight with a focus on minimizing friction, clarifying benefits, and establishing user trust.
- Effective collaboration with multi-disciplinary teams including engineering, design, analytics, marketing, monetization, and research.
- Clear communication skills to align stakeholders on funnel analyses, growth goals, and experimental findings.
Preferred Attributes
- Familiarity with AI-powered products, development tools, IDEs, DevOps platforms, or software engineering processes.
- Experience in designing acquisition and onboarding for complex technical products.
- Knowledge of product-led acquisition using in-app prompts, trial initiations, demos, sandboxes, and interactive tutorials.
- Understanding of product-led growth dynamics in B2B or prosumer sectors, especially with influence from individual users for broader adoption.
- Experience with behavioral analytics software, experimentation platforms, funnel and cohort analysis, and activation modeling.
- Strong intuition about developer user bases, valuing control, transparency, ease of use, and practical utility.
Employee Benefits
- Competitive salary reflecting skills and experience.
- Flexible working arrangements allowing remote and office work.
- Opportunity to work remotely abroad for up to 30 days annually.
- Additional paid time off for personal recharge and leisure.
- Medical insurance stipend supporting personal and family health.
- Access to professional development including conferences, courses, and language lessons.
- Language classes to improve local or English proficiency.
- Provision of meals or lunch allowance during workdays.
- Support for mental health services.
- Sports benefits such as onsite gym or sports club subsidies.
- Participation in company-wide events and team activities.
- Note: Some benefits may differ based on location.
Inclusion Statement
JetBrains is committed to equal opportunity employment. We foster an inclusive workspace that welcomes individuals of all backgrounds, identities, religions, ages, abilities, and orientations. Applicant information is handled in compliance with our Recruitment Privacy Policy.