Digital Media Coordinator

About DAC

DAC is a global full-funnel performance media agency focused on delivering transformative outcomes through expertise in SEO, paid media, creative production, analytics, and local optimization. Leveraging AI, data, and creative innovation, DAC crafts integrated campaigns designed to engage customers across a broad spectrum, from worldwide audiences to individual store locations.

Position Overview

We are searching for a Digital Media Coordinator to aid in executing and optimizing paid search campaigns. This role suits an analytical and detail-focused individual eager to build skills in digital performance marketing within a dynamic agency setting. Responsibilities include campaign setup, reporting, analysis, and optimization using platforms such as Google Ads, Bing, and Facebook. Proficiency in Excel and a data-driven marketing mindset are essential.

Key Responsibilities

• Develop expertise in paid media bidding, beginning with paid search and expanding to paid social and display advertising.
• Generate weekly and monthly performance reports covering all paid media channels.
• Collaborate and maintain communication with internal teams and external partners.
• Continuously analyze and monitor paid search and display campaigns to identify opportunities for expansion and improvement aligned with client goals.
• Create, launch, optimize, and manage paid search and display campaigns across platforms including Google Ads, Bing, Yahoo, and Facebook.
• Conduct testing for search ad copy and banner ads following best practices to enhance performance.
• Perform keyword, placement, and market research to add to new and existing campaigns.
• Execute quality assurance on campaign setups and after campaign launches.

Qualifications

• Bachelor's degree is required.
• Certifications such as Google Fundamentals, Google Advanced, DoubleClick, and Bing are advantageous.
• Experience with bulk uploads or using Google Ads Editor is preferred.
• Ability to construct basic campaign frameworks on multiple engines.
• Competence in generating reports and deriving insights on campaign performance.
• Strong analytical skills and problem-solving capabilities when reviewing data.
• Advanced Excel skills including VLookups, Pivot Tables, and chart creation.
• A motivated and ambitious attitude toward learning and career development.

Benefits and Culture

• Opportunities for professional growth working with leading clients and industry tools.
• A collaborative, innovative global culture that values curiosity and transparency.
• Competitive salary and comprehensive health benefits.
• Generous paid time off, wellness programs, and parental leave.
• Retirement savings plans and further educational opportunities.
• A supportive and relaxed work environment.

Working Conditions

This position requires presence in the office three days a week; remote work options are unavailable.

Other Information

DAC is an equal opportunity employer committed to fair hiring and accommodating applicants with disabilities. Compensation varies by location, education, skills, and experience. The expected salary range is $50,000 to $60,000 annually. Full-time employees have access to a comprehensive benefits package covering health, vision, dental, financial, and retirement plans, among others.