Digital Marketing Manager

About The Role

We are seeking a Digital Marketing Manager to lead the strategic and performance-driven aspects of our digital marketing efforts. This full-time position, based in Sutherland Shire, NSW, reports directly to the founders of The Horse, a premium direct-to-consumer leather accessories brand operating in Australia, the US, and the UK. Our brand is expanding rapidly, notably with strong growth in the US market and ongoing UK market entry.

Key Responsibilities

• Oversee and optimize paid media campaigns across platforms including Meta, TikTok, and Pinterest, while collaborating with a dedicated Google ads agency to maximize reach in Australia, the US, and other international markets.
• Manage and develop Klaviyo-driven retention strategies encompassing email and SMS flows, segmentation, personalization, and campaign scheduling to enhance customer lifetime value and convert new customers into repeat buyers.
• Drive SEO strategy and execution in partnership with an agency, managing keyword research, content planning, and performance reporting across Australian, US, and UK stores.
• Prepare comprehensive reports on campaign, channel, and CRM performance with actionable insights, ensuring accurate data through effective attribution and UTM tracking management.
• Collaborate closely with the founders and Ecommerce Manager to deliver integrated marketing campaigns and provide expert guidance on customer funnel analytics and performance media management.
• Lead innovation initiatives, particularly exploring AI tools and opportunities to enhance marketing productivity and capabilities.

Candidate Profile

• Minimum of four years’ professional experience in performance marketing, CRM management, and digital analytics.
• Proficiency with Klaviyo, Meta Ads Manager, Google Ads, and various performance reporting tools.
• Strong foundation in SEO principles, including experience in troubleshooting and recovery of ranking issues.
• Demonstrated success in managing and scaling digital marketing platforms effectively.
• Expertise in CRM strategy, segmentation, and customer lifecycle development that boosts retention rates.
• Analytical thinker with a curious nature and strong attention to detail.
• Ability to balance strategic, big-picture thinking with precise execution.
• Knowledge of SEO best practices and their effect on ecommerce performance.
• Excellent written communication skills and capacity to engage stakeholders throughout projects.
• Experience working with premium, brand-driven companies is preferred.
• A keen sense for brand voice and identity.
• Familiarity with AI technologies to drive efficiency and innovation in marketing workflows.
• Strong commercial acumen and business mindset.

Benefits and Perks

• Attractive staff discount on company products.
• Paid leave on your birthday to celebrate.
• Work with a dynamic, PE-backed small team that encourages ownership and impact.
• Engagement in a newly created role instrumental in supporting our business growth.
• Collaborative environment with specialist colleagues.
• Access to onsite parking and modern refurbished offices.
• Fast-paced and creative workplace culture.

About The Horse

Established in Sydney in 2009, The Horse started as a leather footwear label and has since evolved into a globally recognized brand offering premium leather bags and accessories. As a founder-led company, we are executing above our growth projections, rapidly expanding across Australia, the US, and the UK. We invite individuals who are eager to develop professionally alongside a growing team to apply.