Digital Marketing Manager

About Taplifi

Taplifi innovates professional networking using smart digital business cards powered by NFC and QR code technology. The platform enables modern professionals, entrepreneurs, and businesses to instantly share comprehensive digital identities that include contact info, social profiles, portfolios, websites, and payment methods. With an emphasis on elegant design, seamless technology, and sustainability, Taplifi provides a sophisticated and eco-friendly approach to making lasting first impressions and building impactful connections without boundaries.

Role Overview

Based on-site in Hazaribag, the Digital Marketing Manager will spearhead strategic planning and execution of digital marketing efforts aimed at elevating brand recognition, acquiring users, and fostering engagement within Taplifi’s target segments. Key duties involve managing social media platforms, directing both paid and organic marketing campaigns, enhancing website and landing page effectiveness, and overseeing lead generation processes. The role requires constant monitoring of critical performance metrics, analyzing campaign data, and compiling reports that inform ongoing strategies. Collaborating closely with product development, design, and sales teams ensures messaging alignment and the achievement of business objectives.

Essential Qualifications and Skills

• Proven expertise in digital marketing with experience orchestrating campaigns across multiple channels.
• Proficient in social media marketing for brand development, audience interaction, and community management on prominent platforms.
• Skilled in designing and managing lead generation funnels, nurturing prospects, and maximizing conversion performance.
• Competent in using web analytics tools to assess campaign success and apply data-driven improvements.
• Basic understanding of SEO and SEM, alongside familiarity with advertising platforms such as Meta Ads and Google Ads is advantageous.
• Effective communicator with excellent writing and verbal articulation to craft persuasive marketing content.
• Strong organizational skills and attention to detail for managing several projects efficiently.
• Holds a bachelor's degree in Marketing, Business, Communications, or a related discipline, or equivalent practical experience.
• Experience in tech, SaaS, or startup sectors is preferred, with a keen interest in networking and digital identity technologies.