Digital Marketing Manager

Company Overview

Creamline Dairy Products Limited (CDPL), part of Godrej Agrovet, is dedicated to shaping the dairy industry's future through trusted brands, robust farmer relationships, and a diverse range of nutritious products. The company has a strong presence across Southern India and beyond, serving millions of consumers via the flagship Godrej Jersey brand. This opportunity invites candidates to develop a career that unites purpose, scale, and growth within one of India's vibrant food sectors.

Role Summary

The Digital Marketing Manager will spearhead demand generation through digital marketing funnels using performance marketing, social media platforms such as Meta and YouTube, and digital media planning for the Godrej Jersey brand portfolio. The role involves owning and evolving digital marketing and social media strategies to broaden brand visibility, engage fresh audiences, and stimulate consumer interest in the competitive dairy market.

Responsibilities

• Plan, implement, and optimize paid digital campaigns across search, display, video, and programmatic channels aimed at increasing reach, awareness, and consumer consideration.
• Manage campaign budgets, monitor return on investment, and continuously refine strategies across various platforms.
• Develop and maintain measurement systems to track key funnel metrics including impressions, reach, engagement, click-through rates, and cost per engaged user, translating analytics into actionable marketing insights.
• Design and oversee the influencer marketing program encompassing influencer identification, collaboration, and performance assessment.
• Lead Meta platform strategies covering both organic and paid efforts, including content scheduling, community management, and campaign amplification.
• Stay abreast of emerging platform trends, content formats, and algorithm updates to maximize both organic and paid visibility.
• Collaborate with brand, sales, and product teams to ensure digital campaigns align with product launches, seasonal events, and geographic priorities.
• Coordinate with digital and creative agency partners to deliver high-quality work within timelines and budget constraints.

Qualifications and Experience

• MBA degree from a reputable institution.
• 5 to 7 years of marketing experience post-MBA, preferably in FMCG, food and beverage, dairy, or consumer-facing sectors.

Required Skills

• Demonstrated expertise in performance digital marketing with hands-on experience managing campaigns across leading advertising platforms.
• Strong knowledge of social media marketing, including influencer marketing and proficiency within the Meta ecosystem.
• Analytical mindset with familiarity in using analytics tools, dashboards, and funnel metrics to drive decisions.

Preferred Skills

• Experience in managing creative processes such as briefing, reviewing, and guiding content creation.
• Exposure to brand communications, including messaging frameworks, storytelling, and campaign narrative development.
• Familiarity with media planning strategies for both digital and traditional channels.

Equal Opportunity

The company is dedicated to fostering a diverse and inclusive hiring environment.