Digital Marketing Executive

About the Role

We are seeking a results-oriented Digital Marketing Executive with over three years of proven experience in designing, implementing, and improving digital marketing campaigns. The candidate should be proficient in SEO, Google Ads, Meta Ads, social media marketing, content strategy, and driving lead generation efforts.

Primary Duties

• Develop and manage digital marketing initiatives on platforms like Google, Meta (Facebook and Instagram), LinkedIn, and others.
• Oversee and refine Google Ads campaigns, including Search, Display, Performance Max, and YouTube advertising.
• Create and administer Meta Ads aimed at generating leads and increasing brand visibility.
• Implement comprehensive on-page and off-page SEO activities to enhance website search rankings.
• Conduct thorough keyword research and analyze competitors.
• Utilize Google Analytics 4 (GA4) and Google Search Console to monitor website performance.
• Formulate and manage social media strategies and company profiles.
• Create compelling content for blogs, social media, email marketing, and landing pages.
• Implement email marketing campaigns and automate marketing processes.
• Evaluate campaign outcomes and prepare weekly and monthly reports.
• Optimize landing pages to improve conversion rates.
• Collaborate with designers, developers, and sales teams to ensure effective campaign execution.
• Stay abreast of emerging digital marketing trends, tools, and updates in algorithms.

Qualifications and Skills

• Strong expertise in Google Ads and Meta Ads Manager platforms.
• Proficiency in SEO, including on-page, off-page, and technical SEO methods.
• Experience with Google Analytics 4 (GA4) and Google Search Console usage.
• Familiarity with keyword research tools such as SEMrush, Ahrefs, and Ubersuggest.
• Competence in Social Media Marketing and Email Marketing strategies.
• Skills in Content Marketing, Lead Generation, and Conversion Rate Optimization (CRO).
• Basic understanding of HTML and CSS is advantageous.
• Experience working with WordPress is preferred.