Digital Marketing Executive

Role overview

Nitu International Education is looking for a Digital Marketing Executive to plan, run, and improve online marketing efforts across major digital platforms. The role focuses on paid campaigns, search visibility, social media presence, lead generation, and performance tracking.

Key responsibilities

• Create and manage digital campaigns across Google, Facebook, Instagram, and LinkedIn.
• Handle advertising activity on Meta Ads and Google Ads.
• Carry out SEO work, including keyword discovery, on-page optimisation, and off-page optimisation.
• Oversee social media profiles and develop content that drives engagement.
• Track campaign results and compile performance reports.
• Improve website visibility in search engines and support a better user experience.
• Work with design and development teams to produce marketing creatives.
• Study competitors and gather market insights to guide strategy.
• Drive qualified lead generation through digital marketing initiatives.
• Keep abreast of current digital marketing tools, updates, and trends.

Compensation

The position offers a monthly stipend/salary in the range of INR 18,000 to INR 25,000.