Digital Marketing Analyst

Company Overview

dotSource has been empowering businesses since 2006 by delivering digital and AI-driven solutions tailored for marketing, sales, and customer service. Renowned brands like Alnatura, hessnatur, Rossmann, and Würth rely on our strategies, scalable technologies, and collaborative partnership across projects, workshops, and trade formats.

Why Join dotSource?

• Comprehensive Onboarding: Personalized introduction, mentoring, and a welcome day to ensure you start smoothly.
• Engaging Projects: Immediately work on exciting assignments with prominent clients such as FUJIFILM, carhartt, STIHL, and Cornelsen.
• Continuous Growth: Access to the dotSource Academy and internal coaching for tailored development.
• Flexibility: Options include sabbaticals, workation, and cross-location collaborations.
• Health Focus: Participate in health days, massages, and various fitness initiatives to maintain well-being.
• Additional Benefits: Enjoy company retreats, team events, JobRad bike leasing, JobTicket transportation, retirement plans, and EdenRed perks.

Role Expectations

• Develop comprehensive analytic frameworks such as customer journey analyses and define key performance indicators for clients.
• Examine user behavior and identify causal relationships using advanced analytics and AI tools.
• Conduct detailed market and competitor analyses and produce reports highlighting optimization opportunities for client projects.
• Translate business requirements and objectives into statistically meaningful metrics using digital marketing tools.
• Design, execute, and monitor A/B tests to achieve clients' digital goals.

Candidate Profile

• Several years of experience in data analysis complemented by solid expertise in online and digital marketing.
• Ability to convert metrics and data into insightful analyses and actionable strategies.
• Strong enthusiasm for current eCommerce trends supporting effective client consulting and management.
• Familiarity with search engine mechanisms including SEO and SEA.
• Proficiency with web analytics and tracking tools, alongside familiarity in diverse marketing disciplines like email marketing, social media marketing, product data marketing, affiliate marketing, content marketing, conversion optimization, and display advertising.

Additional Information

The position is full-time based onsite in Jena, Thuringia, Germany. To apply, candidates should send their application documents via email or share a professional profile link with a motivation statement. Inquiries can be made via phone.