المسمى الوظيفي

Company Overview

Ralph Lauren Corporation, a prominent global leader listed on NYSE:RL, specializes in designing, marketing, and distributing premium lifestyle products across apparel, accessories, home goods, fragrances, and hospitality. With over half a century of brand evolution, Ralph Lauren encompasses well-known labels such as Ralph Lauren Collection, Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps. The company values and promotes a culture of inclusion, belonging, and fairness through focused talent initiatives, education, employee groups, and celebrations.

Role Summary

The Digital Analytics & Insights Analyst plays a crucial role in supporting Ralph Lauren’s North America e-commerce sector by managing an analytics ecosystem that provides a thorough perspective on digital performance, driving data-enabled business decisions. This position is central to advancing strategic objectives to accelerate growth via insightful digital analytics across Product, Marketing, and Customer Experience domains.

Key Responsibilities

Build, oversee, and enhance analytics tools including Adobe Analytics, Business Intelligence platforms, and various data sources to enable full measurement capabilities.
Drive strategic analysis by collaborating with Buying & Planning, Marketing, Customer Insights & Experience (CIX), Customer Experience (CX), and Supply Chain teams to support e-commerce strategies.
Deliver detailed analyses to aid optimization efforts spanning Product inventory, marketing initiatives, and technology roadmaps.
Conduct periodic business review sessions with stakeholders, communicating actionable analytical insights.
Serve as a power user of Adobe Analytics (including Customer Journey Analytics) and Business Intelligence tools to extract meaningful insights.
Develop, maintain, and present comprehensive dashboards, reports, and on-demand analyses for internal stakeholders.
Lead the prioritization and rollout of Business Intelligence reporting roadmaps.
Identify automation opportunities leveraging AI and machine learning to streamline analytics tasks and improve reporting.
Design and evaluate A/B tests and experiments to enhance user experience and conversion metrics.
Create and implement KPIs along with monitoring systems to ensure ongoing digital performance enhancements.

Qualifications

Minimum 2 years of experience working with Adobe Analytics and/or Customer Journey Analytics within e-commerce, including experience with DTM and Adobe Launch.
Comprehensive expertise in Adobe Analytics capabilities including analysis, insight generation, data visualization, solution design, implementation, and quality assurance.
Strong analytical mindset with meticulous attention to detail.
High-level proficiency in Excel functions such as lookups, pivot tables, and conditional formulas, alongside retail mathematics competence.
Excellent verbal and written communication skills, capable of presenting complex data clearly and offering data-driven actionable suggestions.

Preferred Skills

Familiarity with digital analytics platforms such as Content Square and Google Analytics.
Understanding of digital marketing channels, customer attribution models, and segmentation techniques.

Core Competencies

Proactive and innovative team collaborator, adept at engaging with diverse business stakeholders and driving results.
Experience in delivering analytical presentations to leadership and cross-functional teams.

Compensation

Annual salary range for this role is $68,200 to $88,000.

Digital Insights and Optimization Analyst

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