Digital Advertising Executive

About Reolink

Established in 2009 by a team of engineers passionate about intelligent security solutions, Reolink has become a trusted leader in intelligent visual technology for homes and businesses globally. Our products are used by millions across over 110 countries and regions. We are focused on expanding our global footprint by delivering advanced, reliable, and user-centric security solutions that help people safeguard what matters most.

Role Overview and Responsibilities

• Design and implement the company's annual advertising strategies and manage monthly advertising budgets to meet ROI and performance goals consistently.
• Manage day-to-day advertising operations across leading platforms such as Meta Ads, Google Ads, TikTok Ads, and Ocean Engine, including campaign setup, optimization, A/B testing, and monitoring.
• Analyze campaign data and key metrics comprehensively; prepare performance reports regularly, recommending optimizations to lower cost per acquisition and boost conversion rates.
• Work closely with creative, content, and product teams to steer ad creative direction and assist in landing page enhancement for optimal campaign results.
• Keep up-to-date with industry developments, platform policy changes, and competitor actions; proactively refine strategies and explore innovative advertising channels and formats.

Qualifications and Requirements

• Bachelor's degree or higher, ideally in Marketing, Advertising, Statistics, or related fields.
• At least five years of practical experience in advertising operations, with added preference for candidates experienced in 3C products, e-commerce, internet services, or cross-border advertising markets.
• Expertise managing two or more major advertising platforms with strong data analysis capabilities; proficient with Excel or Google Sheets and analytics software.
• Strategic thinker with a results-driven approach, capable of managing multiple campaigns and projects in a fast-moving environment.
• Excellent communication and teamwork skills; experience in leading teams or managing agency relationships is beneficial.

Additional Information and Benefits

• Work schedule consists of five days a week.
• Relocation planned near Tai Seng MRT station in August 2026.
• Medical benefits are provided.
• Eligibility for yearly and performance-based bonuses.