Data Steward

Role Overview

We are looking to recruit two detail-focused and technically skilled Data Stewards to uphold the quality, governance, and enhancement of data within our Salesforce and marketing automation systems, including Marketo. Embedded within the Marketing Technology team, these positions are crucial to a global data management function, ensuring that the business benefits from reliable, high-quality data that supports marketing efficacy, client interaction, and business development initiatives.

Key Duties

• Develop and enforce data governance policies, standards, and procedures specifically for Salesforce and Marketo platforms.
• Oversee data quality aspects such as accuracy, completeness, consistency, and timely updates.
• Conduct regular data auditing, cleansing, removal of duplicates, and data enrichment to maintain data integrity.
• Participate in defining roles for data ownership and stewardship within business units.
• Maintain comprehensive data sets in Salesforce and Marketo including accounts, contacts, leads, and campaign details.
• Ensure consistent and accurate data syncing between Salesforce, Marketo, and connected systems.
• Assist in campaign segmentation, targeting, and list curation to support marketing and business development.
• Collaborate with the Marketing Technology team to manage data flows, system upgrades, and integrations.
• Validate mappings, transformations, and workflows to prevent data discrepancies.
• Identify and resolve data-related challenges impacting system performance and reporting capabilities.
• Facilitate creation of dashboards and reports for tracking data quality and business metrics.
• Analyze trends in data to spot errors, gaps, and chances for process improvements.
• Drive initiatives to refine data collection, entry, maintenance processes, and lifecycle management including compliance and archival.
• Prepare data sets for system updates and rollout of new features.
• Train and support end users through education on data standards, governance policies, and best practices.
• Create documentation and training resources aimed at promoting data consistency and quality.
• Serve as a primary contact for data-related inquiries and issue resolution.

Candidate Profile

• A Bachelor's degree in Information Systems, Data Management, Business Administration, or a closely related discipline.
• At least three years of experience in data management, stewardship, or CRM administration.
• Hands-on expertise with Salesforce and marketing automation platforms like Marketo.
• Deep knowledge of data governance structures, data quality control, and data lifecycle management.
• Experienced in applying data cleansing, deduplication, and enrichment techniques.
• Familiarity with Salesforce data architecture, reporting features, and dashboards.
• Comprehension of integration mechanisms and data flows across CRM and marketing platforms.
• Exceptional analytical ability paired with meticulous attention to detail.
• Proficient in Excel and other analytic tools for data assessment.
• Strong communication skills with capability to manage stakeholders and collaborate across global teams.
• Ability to juggle multiple tasks efficiently within a dynamic, distributed work environment.