المسمى الوظيفي

About the Role

Our partner company seeks a CRM & Lifecycle Operator based in Germany to join a dynamic team dedicated to crafting personalized customer experiences through data-informed lifecycle marketing methods. This role encompasses designing, implementing, and refining CRM campaigns that engage users across their full journey—covering onboarding, retention, reactivation, and beyond. Collaborating with teams across product, data, content, and communications, you will ensure impactful multi-channel campaigns that leverage segmentation, automation, testing, and analytics to drive engagement and increase customer loyalty and lifetime value. This is a great opportunity for a CRM specialist who enjoys combining creativity with technology in a fast-paced, fully remote setting, offering autonomy to test ideas and enhance processes for measurable growth.

Key Responsibilities

Develop, deploy, and enhance CRM campaigns covering the entire customer lifecycle: acquisition, onboarding, retention, reactivation, and churn prevention.
Manage targeted communications through various channels such as email, push notifications, browser notifications, WhatsApp, and Telegram.
Segment customers effectively and design personalized user journeys based on behavior, preferences, and lifecycle phase.
Set up, test, and validate bonus schemes, automated workflows, triggered campaigns, and customer messaging.
Track campaign performance metrics, analyze results, and continually optimize engagement and retention outcomes.
Plan and execute A/B testing and experiments to refine campaign effectiveness and enhance user experience.
Collaborate closely with product, data, content, and communication teams to align CRM strategies with company goals.
Identify automation opportunities, streamline CRM operations, and uphold platform standards and best practices.
Utilize data insights and performance feedback to continually improve lifecycle marketing tactics.

Candidate Requirements

Minimum of two years' experience in CRM, lifecycle marketing, retention marketing, or related roles within the iGaming sector.
Practical experience managing CRM platforms and campaign automation tools.
Comprehensive knowledge of customer lifecycle management strategies, including onboarding, retention, reactivation, and churn reduction.
Expertise in customer segmentation, behavior-based targeting, personalization, and managing automated user journeys.
Understanding of player promotions, bonus structures, responsible gaming, and applicable regulatory requirements.
Strong analytical capabilities to interpret campaign data and enhance results.
Detail-oriented mindset, proactive in problem-solving, and able to balance multiple priorities in a fast-moving environment.
Excellent proficiency in English, both written and verbal.
Experience with FastTrack CRM or equivalent tools, advanced automation, experimentation, and continuous improvement processes is a plus.

Employee Benefits

Fully remote work arrangement allowing you to operate from any location.
Provided equipment including a laptop, headphones, and mouse for your work needs.
Opportunities for career advancement supported by dedicated training and professional development.
Regular quarterly performance evaluations with chances for recognition, salary increases, and promotions.
Eligibility for fitness-related reimbursements starting immediately and a health budget available after one year.
Personal development allowance to support online courses and skill enhancement.
22 annual paid vacation days, with additional leave granted based on tenure up to 26 days.
A paid day off for your birthday after completing one year of employment.
A collaborative, international workplace focused on growth and innovation.

Additional Information

This role is managed by a partner organization that handles the application review and subsequent steps. The final hiring decisions, including interviews and assessments, rest with the partner company. The application process may involve AI-assisted tools to evaluate candidacies; however, human judgment remains central in final selections. Candidates acknowledge data processing according to applicable privacy protections, including GDPR, when applying.

CRM & Lifecycle Operator