Creative Lead

About the Role

STPI is an innovative workshop and contemporary art gallery dedicated to advancing artistic exploration primarily through print and paper media. It forms part of Singapore's national Visual Arts Cluster, alongside the National Gallery Singapore and Singapore Art Museum. The Creative Lead role plays a crucial part in defining and maintaining STPI's visual branding throughout various platforms — including exhibitions, marketing materials, digital channels, and retail items. This position involves overseeing a Senior Creative Designer and coordinating with external vendors, while collaborating closely with content and marketing teams to ensure all outputs meet STPI's high creative standards.

Core Duties

• Act as the chief custodian of STPI’s brand identity, ensuring uniform application across all media like digital platforms, printed materials, exhibition setups, and retail spaces.
• Review and approve all design projects, both produced internally and outsourced, guaranteeing alignment with quality and branding expectations.
• Guide and support colleagues to adhere to brand guidelines and foster creative consistency.
• Lead and mentor the Senior Creative Designer, providing clear creative vision and encouraging their professional development.
• Establish streamlined workflows, clear briefing protocols, and design review mechanisms for the creative team.
• Oversee the conceptualization and creation of graphic identities for exhibitions, including catalogs, guides, and signage, ensuring brand coherence under personal accountability.
• Partner with the marketing team to develop design assets for exhibitions and programs, such as electronic direct mails, digital advertisements, social media content, outdoor ads, and printed collateral.
• Authorize communications design created by other teams to assure brand consistency and design excellence before distribution.
• Manage the design evolution and upkeep of the STPI website, acting as the primary liaison with the design agency and supervising ongoing updates and future projects.
• Contribute creatively to STPI’s merchandise development, including product innovation and collaborative initiatives.
• Oversee external creative resources including freelancers and agencies, managing contracts, deadlines, and budgets while nurturing vendor partnerships and scouting for new collaborators when required.

Job Requirements

• Possess a Bachelor’s degree in Graphic Design, Visual Communications, or a related discipline.
• Have a minimum of seven years’ experience in design, including at least three years in leadership or senior roles.
• Proficient user of Adobe Creative Suite, with a strong grasp of print production processes both pre- and post-stage.
• Deep understanding of physical materials, lighting, visitor experiences, and expertise in environmental, spatial, or exhibition design.
• Demonstrated success managing external creative teams and production vendors.
• Exceptional attention to detail combined with robust project management and organizational capabilities.
• Excellent communication skills, able to give clear creative guidance to diverse teams at various seniority levels.
• Self-motivated and team-oriented, able to balance independent tasks with collaborative priorities effectively.