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About the Role

At SOCIAL, our vibrant community hub, we cultivate an atmosphere where the local crowd comes together through a variety of events—from music parties to niche workshops, reflecting the pulse of modern culture. We're currently seeking a Content Executive who is deeply immersed in contemporary culture, understands trending topics, and is passionate about converting these cultural moments into compelling and shareable content.

Key Responsibilities

Create captivating scripts for reels and short videos with high viral appeal.
Craft innovative copy for digital, social, and brand initiatives.
Produce platform-specific content tailored to Instagram, YouTube, X (Twitter), LinkedIn, and additional outlets, adjusting style and tone appropriately.
Attend live events to generate immediate, authentic content, including interviews that resonate with audiences.
Devise social-centric campaigns that foster engagement, sharing, and community involvement aligned with cultural trends and brand goals.
Write impactful copy for social posts, campaigns, posters, banners, merchandise, event materials, environmental graphics, ATL and BTL communication, plus create memorable taglines.
Monitor evolving trends in music, entertainment, sports, internet culture, and lifestyle to identify timely content opportunities.
Collaborate closely with Creative, Marketing, Design, Community, and Content departments to deliver cohesive campaigns.
Maintain swift turnaround times without compromising on creativity or brand consistency.

Candidate Profile

At least 1.5 years’ experience in Copywriting, Content Writing, Social Media, or similar creative roles.
Strong conceptual abilities with a knack for generating original and culturally relevant ideas.
Exceptional writing skills blending wit, clarity, and narrative prowess, adept in both long and short-form content.
Expertise in crafting content tailored for Instagram, YouTube, X (Twitter), and LinkedIn audiences.
Proficient scriptwriter for engaging short-form video content, utilizing storytelling methods optimized for audience retention.
Passionate follower of pop culture trends, including internet and music spheres, with the ability to leverage these for relevant content creation.
Excellent communication and team collaboration skills in fast-paced settings.
Ability to manage multiple assignments efficiently under deadlines.

Success Measures

Innovation in culturally relevant and strategically aligned ideas.
Effective communication through compelling written storytelling.
Consistent production of engaging, native-format social content that attracts and sustains audience interaction.

Eligibility

Graduates from any discipline are encouraged to apply.

Content Executive

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