Content Designer

Role Overview

At Meta, Content Designers develop clear, user-focused, and accessible product experiences through language. Drawing on user experience design, design thinking, and product strategy expertise, this role contributes to creating intuitive products and services enjoyed by billions globally. Responsibilities span designing product flows, navigation, naming, and content frameworks across platforms like mobile, desktop, AR/VR, and hardware.

Key Responsibilities

• Create, refine, and validate succinct, engaging in-product language supporting users and team objectives, including flows, interface copy, educational materials, naming conventions, navigational terms, taxonomy, and content across Meta's products.
• Apply systems thinking to product content by defining scalable design system guidelines, auditing existing experiences, and organizing information architecture.
• Collaborate with code by updating language strings through internal tools, reviewing programmed language, and developing logic to tailor user experiences.
• Provide and receive interdisciplinary feedback to enhance product quality and user satisfaction.
• Conceptualize and visually represent ideas using Figma, producing high-fidelity mockups and prototypes to influence stakeholder decisions.
• Partner closely with engineering, design, research, marketing, and data science teams throughout product development from ideation through launch.
• Lead workshops and sprints to align cross-functional teams on shared goals, problems, and solution strategies.
• Work alongside internationalization teams to assure high-quality experiences across all supported languages.
• Exercise expert judgment guiding product choices, directing teams, and shaping strategic content decisions.
• Independently initiate and lead multi-team projects, managing alignment among senior leadership and stakeholders.
• Foster internal networks for community growth, mentorship, and skill advancement within the content design team.

Minimum Qualifications

• At least nine years of experience specializing in UX or Content Design.
• Demonstrable experience producing wireframes, design mocks, or prototypes with design tools, utilized for communicating ideas and solutions with multidisciplinary leaders.
• Strong ability to distill and clearly convey complex ideas persuasively to organizational leaders.
• Knowledge of tools used for managing and scaling content updates.
• Proven experience working on design systems and applying systems thinking.
• Ability to independently identify initiatives and navigate ambiguity with minimal supervision.

Preferred Qualifications

• Experience incorporating AI technologies to enhance workflow efficiency and improve quality metrics.
• Capability to manage multiple projects and diverse stakeholder interactions simultaneously while maintaining high standards.
• Experience implementing ethical AI practices including risk assessment, bias reduction, and quality control.
• Proficiency with AI-centric content design, including model structuring, generative AI implementation, and system-level assistant behavior design.
• Leadership in senior individual contributor roles, rapidly assuming responsibility in complex areas and leading critical path workstreams for major launches.
• Talent for creating engaging consumer narratives within user-facing product experiences.
• Demonstrated cross-functional leadership as content design lead in collaborative projects, earning trust across product, engineering, and design teams.
• Continuous development of AI-related skills such as prompt engineering, orchestration, and staying updated on emerging AI trends.

About Meta

Meta develops technologies fostering connectivity, community, and business growth. Since its founding in 2004 with Facebook, followed by apps like Messenger, Instagram, and WhatsApp, Meta has revolutionized social interaction. Currently, Meta is advancing towards immersive technology including augmented and virtual reality to redefine social experiences beyond screens and distance.

Equal Opportunity and Accommodations

Meta is an Equal Employment Opportunity and Affirmative Action employer, prohibiting discrimination based on a wide range of legally protected characteristics. The company also considers qualified applicants with criminal histories and complies with equal employment laws, including participation in E-Verify where required. Meta supports reasonable accommodations for candidates with disabilities during the recruitment process upon request.

Compensation

The annual base salary ranges between 178000 and 240000 USD, excluding bonuses, equity, and other incentives. Compensation aligns with skills, qualifications, experience, and location. Benefits packages are also provided alongside base pay.