- خبرة
- أي
- مرتب
- —
- الوظائف الشاغرة
- 1
- تم النشر
- ستارة
- وضع العمل
- في المكتب
- سيرة ذاتية
- مطلوب للتقديم
مكان عملك
المسمى الوظيفي
Overview
The role focuses on expanding and managing the franchisee network in the Rajkot cluster for Aditya Birla Capital, ensuring strategic business growth aligned with company-defined parameters such as volume, revenue targets, and partner engagement.
Job Scope and Key Metrics
- Business workforce comprises approximately 800 staff members.
- Relevant department workforce includes around 45 employees.
- Responsible for maintaining 30 active business partners.
- Target to acquire 8 new franchisees.
- Expected productivity factor is 10.
- 60% of revenues are generated through online channels.
- Cross-selling of 300 products required.
Context and Challenges
Aditya Birla Money Ltd. is a leading equity, commodity, and currency broking firm with around 800 employees across 40 locations, serving over 300,000 customers. It operates under strict regulatory oversight from SEBI, RBI, AMFI, FMC, IRDA, and market agencies like NSE and BSE, in a highly competitive and fragmented market against top broking houses like ICICI Securities and HDFC Securities. The franchise division under Retail Sales is tasked with recruiting and managing franchisees to enhance market reach and grow business volumes.
The cluster manager must secure franchisee acquisition, grow partner business, and hit revenue targets, navigating challenges such as risk management, compliance adherence, competitive pressure from rival brokers offering better technology and incentives, franchise retention despite poaching attempts, and volatile market conditions.
Key Responsibilities
- Acquire and onboard new franchisees by identifying high-potential business hubs and entrepreneurs.
- Maintain and grow business with existing franchise partners, including revenue generation and client acquisition.
- Facilitate franchisee training on online trading platforms and ABC products to increase usage and cross-selling effectiveness.
- Ensure strict compliance with internal policies and regulatory mandates, helping franchisees adhere accordingly.
- Coordinate with internal teams such as RMS, surveillance, compliance, onboarding, technology, and HR as per operational requirements.
- Drive online revenue growth by transitioning clients to digital platforms for lower costs and better scalability.
Performance Measures
- Achieving net revenue targets from current franchisees.
- Successful onboarding of at least 8 new franchisees within the region.
- High franchisee activation rates and customer acquisition through franchise channels.
- Consistent pursuit of cross-selling and upselling of ABC third-party products to enhance partner income.
- Ensuring franchisee compliance and risk mitigation.
Relationships
Internally, the role interacts regularly with risk management, surveillance, legal/compliance, onboarding, technology, and HR departments to facilitate smooth operations. Externally, regular contact is maintained with existing and prospective franchisees and industry peers to gather market intelligence and foster partnerships.
Additional Information
The position reports to a manager and has no direct reports. Documentation and registration approvals must be secured timely during franchisee onboarding. The role demands close engagement with franchisees to uphold revenue and operational standards.