Brand Manager

About Nigeria Distilleries Limited

Located in Lagos, Nigeria, Nigeria Distilleries Limited aims to be a respected pan-African conglomerate with a vision to deliver world-class business operations. The company values teamwork and collaboration, emphasizing shared ideas, technologies, and talents to achieve sustained growth. They prize commitment as a core principle.

Role Overview

We are looking for a Brand Manager who is innovative and goal-oriented to help develop and execute comprehensive brand strategies. This role involves enhancing brand recognition, increasing market share, and driving sales growth while collaborating with multiple internal teams and external partners.

Primary Responsibilities

• Assist in planning and rolling out brand and marketing campaigns.
• Continuously monitor brand performance, market trends, and activities of competitors.
• Contribute to the development of promotional events, product launches, and consumer engagement programs.
• Collaborate effectively with Sales, Trade Marketing, Digital Marketing, and Supply Chain departments to ensure seamless campaign execution.
• Oversee relationships with external agencies, vendors, and partners to facilitate marketing activities.
• Manage marketing budgets and measure campaign success and return on investment.
• Compile brand performance reports and recommend improvements.
• Ensure consistent application of brand guidelines across all marketing assets.

Performance Metrics

• Brand Awareness
• Sales Growth
• Market Share
• Effectiveness of Campaigns
• Consumer Engagement Levels
• Return on Marketing Investment (ROMI)

Candidate Requirements

• Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• 2 to 3 years of experience in brand management or marketing, preferably in the fast-moving consumer goods sector; experience with wines and spirits is advantageous.
• Excellent skills in analysis, project management, and communication.
• Proficient with Microsoft Office and marketing analytics tools.
• Capable of handling multiple projects simultaneously and thriving in a dynamic environment.