Assistant Manager - Advertising Solutions

About the Role and Opportunity

This role is within MakeMyTrip's dynamic AdTech vertical, focusing on leveraging our premium user base by combining Marketplace and Impact advertisements. The position involves leading operations for display advertising campaigns to engage high-intent travelers effectively.

Key Responsibilities

• Lead complete execution of display advertising campaigns, including campaign setup, monitoring, optimization, and reporting.
• Track campaign delivery and pacing to meet advertiser agreements and revenue goals.
• Manage display inventory planning and collaborate with Sales for campaign feasibility and inventory distribution.
• Work closely with Product and Technology teams to implement new features, conduct UAT, enhance processes, and drive automation initiatives.
• Prepare detailed reports on campaign performance and extract business insights to boost campaign impact and operational efficiency.
• Collaborate with Revenue, Finance, and Account Management teams to handle campaign reconciliation, billing, and issue resolution.
• Develop and refine operational processes to maintain SLA compliance and maintain high-quality campaign delivery.

Required Qualifications and Experience

• Graduate from a reputed college with 6 to 8 years of professional experience in digital advertising operations.
• Solid knowledge of display advertising, campaign management, ad serving technologies, and programmatic advertising ecosystems.
• Practical experience with Google Ad Manager (GAM), third-party tags and trackers, and campaign reporting tools.
• Proficiency in Microsoft Excel, PowerPoint, and data analysis techniques.
• Demonstrated ability to work collaboratively across departments to improve productivity, efficiency, and team outcomes.

Critical Success Attributes

• Strong analytical and problem-solving capabilities coupled with effective stakeholder management skills.
• Keen attention to detail and organizational skills.
• Capacity to multitask and prioritize responsibilities effectively.
• Strong professional communication skills, including both written and verbal.