Social Media Intern
Mumbai, Maharashtra, India · Full Time internship
Be the first to apply
- Stipend
- Stipend: INR 15,000 – INR 20,000 / month
- Duration
- 6 months
- Start
- Immediately
- Openings
- 2
Candidates must be available for a full-time, in-office internship commencing between August 11 and September 15, 2026, for a six-month duration, and possess relevant skills and enthusiasm.
- Work mode
- In office
- Education
- BMM, Mass Communication, Arts or related fields
- Resume
- Required to apply
About the internship
Overview
Join Purplle, a premier Indian e-beauty platform with over 7 million active monthly users and a portfolio of 1000+ brands offering close to 50,000 products. Established in 2012, Purplle has grown exponentially, particularly with digital-first brands like Good Vibes, now a 150 Cr INR brand within the natural skincare sector. The company prides itself on delivering a personalized digital shopping journey, utilizing detailed user personas and innovative tools to enhance customer experience. With a workforce exceeding 800 and rapid annual growth, Purplle is a dominant force in India's e-beauty market.
Role and Responsibilities
As a Social Media Intern, you will be responsible for planning and executing monthly content calendars for Instagram and LinkedIn, producing 15-20 posts per platform. This includes crafting engaging visuals, captions, carousels, and reels using AI-driven tools such as Canva AI and ChatGPT, combined with fundamental design principles. Additional duties involve scheduling and publishing posts, managing online reputation by responding to comments, direct messages, and mentions, and monitoring key performance indicators like engagement rates, follower growth, and reach regularly. You'll also be expected to propose fresh content ideas informed by trends, competitor analysis, and audience behavior.
Candidate Profile and Eligibility
Applicants should be currently enrolled or recent graduates in BMM, Mass Communication, Arts, or related disciplines from Mumbai-based institutions. Ideal candidates are adept users of Instagram and LinkedIn, understanding the dynamics of content performance on these platforms. Proficiency with AI content creation tools including but not limited to Higgsfield AI, Canva AI, ChatGPT, and Midjourney is essential. A basic eye for design is necessary to ensure posts are clear, appealing, and consistent with brand identity. Strong written skills for impactful captions and a proactive, independent approach are vital for success in this role.
Internship Details and Benefits
The internship is a full-time, onsite position based in Mumbai, lasting six months, with immediate start possibilities between August 11 and September 15, 2026. Stipend ranges from INR 15,000 to 20,000 per month. Interns will work five days a week with flexible hours, and enjoy perks such as certificates, letters of recommendation, and complimentary snacks and beverages.