Senior Copywriter

About Tabby

Tabby is a financial technology company that helps people manage spending more flexibly through interest-free payment options across the UAE, Saudi Arabia, Egypt, and Kuwait. The company works with well-known global retailers such as H&M, Adidas, and IKEA to create a smoother shopping journey and help customers make smarter purchasing decisions.

Role Overview

Tabby is hiring a Senior Copywriter for its Marketing team to shape persuasive copy for product marketing initiatives. The role focuses on turning financial product messaging, especially around Tabby Card, into clear, relatable, and compelling content that customers can easily understand.

You will contribute to copy across email campaigns, push notifications, in-app messaging, and product launches. The work must stay aligned with Tabby’s brand voice while remaining customer-focused and strategically effective.

Key Responsibilities

• Create strong, on-brand copy for marketing campaigns across different channels, including product launches and activation initiatives.
• Simplify complex financial offerings into everyday language that is easy for customers to grasp.
• Write with creativity and personality so financial content feels approachable, engaging, and consistent with Tabby’s tone.
• Develop concise in-app notifications that encourage engagement, action, and product discovery.
• Keep track of current product marketing approaches, content trends in money apps, and customer engagement practices, then use those insights to improve results.
• Work closely with designers, marketers, and product teams to ensure the copy and visuals support each other effectively.

Skills and Experience

The ideal candidate has 3 to 4 years of experience writing in English, preferably in fintech, banking, e-commerce, or technology environments. They should be able to turn complicated subjects into simple, useful content that is also enjoyable for customers.

Strong digital writing skills are needed across email, push notifications, and in-app formats. The role also requires close collaboration with creative and marketing teams, strong organizational ability, attention to detail, and the capacity to manage several deadlines at once. A data-aware mindset is important, along with the ability to refine copy based on performance insights.

Application Process

The hiring process includes an interview with the Content Manager and Brand Manager, a copywriting assessment, and a final interview with the Head of Marketing.

Ideal Fit

This opportunity is well suited to a skilled copywriter who performs well in a fast-moving environment and wants to support Tabby’s mission of helping people shop more intelligently and manage finances more effectively.

Department

Brand Studio

Location

UAE