Meta Ads Expert

Role overview

This is a full-time, in-office Meta Ads Expert position in Lucknow, Uttar Pradesh. The selected candidate will plan, launch, and oversee advertising campaigns on Meta platforms such as Facebook and Instagram, working across the full funnel from acquisition to retargeting and retention.

What you will do

You will handle audience research, campaign architecture, ad copy coordination, creative alignment, budget distribution, and bid tuning. The role also calls for regular monitoring of campaign performance, careful analysis of key metrics, and practical recommendations aimed at improving ROAS and related KPIs.

In addition, you will work closely with creative, content, and account teams to ensure campaigns stay aligned with client objectives and brand standards. You will also be expected to test new ad formats, placements, and approaches on an ongoing basis.

Core expertise expected

Strong working knowledge of Meta Ads Manager is essential, including campaign creation, audience selection, pixel setup, conversion tracking, and event optimization. Experience in performance marketing, funnel planning, budget handling, and optimization for ROAS, CPL, and CPA is also important.

The role requires comfort with data analysis, reporting, dashboard creation, and turning insights into actionable improvements. You should also be able to collaborate effectively on ad copy, visuals, and landing page suggestions, while understanding how paid social fits alongside remarketing, email, SEO, and influencer marketing.

Additional requirements

You must be able to work on-site in Lucknow, handle several campaigns or accounts at the same time, and perform well in a fast-moving environment with tight deadlines. Strong written and spoken communication skills are needed for client discussions, campaign reviews, and performance presentations.

Experience in an agency or growth-oriented setup is preferred. A background in marketing, business, communications, or a related discipline is helpful. Familiarity with Meta policies, ad formats, and current best practices is expected, and Meta or digital marketing certifications would be an added advantage.