Marketing - Chief Manager

Role Overview

This position leads marketing for an apparel and retail business across both digital and physical channels. The role is focused on improving revenue, strengthening brand presence, and coordinating campaign execution with internal teams, agencies, and external partners.

Job Context

Function: Marketing
Reporting to: Director
Location: Goregaon, Mumbai, India

What the Role Will Drive

• Growth in revenue from both e-commerce and retail outlets
• Better conversion performance and higher average bill value
• Tracking and improvement of same-store sales growth
• Stronger paid media outcomes across Meta and Google platforms
• Lower acquisition costs and improved return on ad spend
• More effective SEO, SEM, and remarketing performance
• Lead generation across online and offline touchpoints
• Improved lead-to-sale conversion and CRM database expansion
• Higher store footfall through local activations and retail marketing
• Execution and evaluation of 360-degree campaigns
• Controlled discounting and disciplined margin management
• Greater brand visibility, engagement, and recall
• Support for new city and store launches with sales and breakeven targets
• Planning and monitoring of annual marketing budgets
• Leadership of marketing teams, vendors, and agencies

Compensation

The stated pay range is INR 15,00,000 to 30,00,000 per year.

Additional Information

The employer is Kewal Kiran Clothing Limited (KKCL), a branded apparel company established in 1981 with an integrated business spanning design, manufacturing, branding, and retail. Its portfolio includes Killer, Integriti, Lawman, Easies, Izel, and Iti. The company is headquartered in Mumbai and serves customers across India, Asia, and the Middle East. Its manufacturing units are ISO 9000 certified.