Lead Generation Specialist

Role Overview

Broadridge is seeking a Lead Generation Specialist to join its LeadGen function within the Global Sales, Marketing and Solutions organization. Reporting to the Head of International Lead Generation, this position focuses on spotting promising prospects, creating new business opportunities, and guiding leads through the sales funnel. The role works in close partnership with sales and marketing teams to help achieve overall revenue objectives.

What You’ll Do

• Connect Broadridge products and services to customer challenges by using detailed product knowledge and relevant proof points.
• Source new leads, nurture warm prospects, and uncover fresh sales opportunities.
• Work with sales and marketing colleagues to shape approaches that support target achievement.
• Maintain an active pipeline of interested prospects and coordinate next steps with sales executives.
• Identify improvements and best practices to strengthen the lead-generation process.
• Use Salesforce, phone outreach, and email campaigns to create sales opportunities.
• Develop trusted, long-term relationships with prospects and assess them for sales qualification.
• Proactively pursue new business opportunities in the market.
• Arrange meetings between prospective clients and sales representatives.
• Monitor and report progress toward sales targets.
• Use CRM tools to track leads and sales activity.
• Keep current on market movements, competitor activity, and industry changes.
• Participate in networking events and trade shows to expand relationships and generate leads.
• Share regular updates and performance reports with management.

Your Profile

• You should bring at least 3–4 years of relevant experience.
• A bachelor’s degree is required.
• Hands-on experience with Salesforce or another CRM platform is expected.
• Multilingual candidates are preferred; Mandarin and Cantonese are an added advantage.
• Background in client services or sales support will be an advantage.
• You need strong verbal and written communication skills, including the ability to present ideas clearly over the phone and in writing.
• You should be able to influence others and communicate persuasively so people understand and consider your viewpoint.
• Active listening is important; you must be able to understand others carefully, ask relevant questions, and avoid interrupting at the wrong time.
• A service-oriented mindset and a willingness to help others are essential.
• You should be resilient and able to handle rejection and pushback professionally.

Culture and Hiring Notes

Broadridge promotes a collaborative, engaging, and inclusive workplace where associates are encouraged to be authentic and do their best work. The company aims to create an environment where people feel safe, understood, and valued, while celebrating different perspectives.

Use of AI in Hiring

Broadridge may use artificial intelligence and related tools during recruitment to support the review and evaluation of applications. These tools assist recruiters and hiring managers, but all final employment decisions involve human review to support fairness, accuracy, and compliance with applicable laws. The company also expects honesty throughout hiring; any attempt to falsify, misrepresent, or hide information in an application, resume, assessment, or interview will lead to disqualification.