Content Creator

About the role

Peoples Automotive Group in Edinburgh is looking for a short-form content creator who genuinely understands TikTok, Instagram Reels and YouTube Shorts. This role is ideal for someone who already spends time spotting trends, reacting to viral sounds, thinking about hooks and imagining how brand content could be sharper, faster and more engaging.

The position is hands-on and camera-facing rather than office-based. You’ll be expected to help build a fresh online presence by appearing in content, developing ideas and producing short videos that feel current, relevant and worth watching.

The business is aiming to do something distinct online and wants someone confident enough to become the face of that effort.

Responsibilities

• Develop, plan and shoot original short videos for TikTok, Instagram Reels and YouTube Shorts.
• Act as the on-screen talent for recurring social content across those platforms.
• Own the process of storytelling through video, including idea generation, scripting and filming, with support from the wider team when needed.
• Partner with the marketing function to ensure video output supports campaigns, promotional offers, new product launches and showroom events.
• Contribute ideas and help maintain a steady weekly content cadence.
• Keep track of memes, trends, formats and audio that can make content more discoverable and relevant.
• Transform product features, offers, common questions and customer experiences into engaging social posts.
• Draft captions and calls to action when required.

Requirements

• Comfort and confidence performing on camera with a natural presenting style.
• Strong creative instinct and an understanding of what performs well on TikTok and Instagram.
• A self-driven approach with the ability to plan, film and publish content without waiting for perfect conditions.
• Good collaboration skills and openness to working with others on ideas and filming.
• Ability to film using a phone or camera; professional lighting and sound setups are not expected.
• Strong organisation and consistency, with the discipline to stick to a weekly posting rhythm.
• An interest in helping audiences, explaining information clearly and presenting products in a non-pushy way.
• Resilience under pressure, the ability to take feedback well and keep producing content during busy periods.
• A proactive mindset and a willingness to keep pushing new ideas and improvements.
• Basic editing ability in CapCut and/or TikTok.
• Interest in cars, technology or electric vehicles.
• Prior experience making content for a personal brand or business account.
• Experience with live social content or community engagement.
• Full UK driving licence.

Perks

• Opportunity to define the tone, personality and style of a national automotive brand online.
• Support from an internal team for producing, posting and promoting content.
• Room to test ideas, experiment and create in real time.
• Access to company benefits and development opportunities.
• Chance to grow a personal following while working within the brand.

Additional information

The employer values more than just a CV and wants to understand your personality, values and future potential. The company describes itself as inclusive and wants everyone to feel able to be themselves at work. Respect and inclusion are core values.

Applicants are asked to share examples of social accounts, content or communities they have managed by email as part of the application process.