Brand on Digital Manager

About the Business

Adani Group is a diversified Indian conglomerate with 10 publicly listed companies and a strong nationwide footprint in logistics and utilities. Headquartered in Ahmedabad, Gujarat, the group has built a large-scale infrastructure portfolio and is recognized for leading its logistics and energy businesses with global-standard operations and maintenance practices. It is also the only infrastructure investment-grade issuer in India, with four IG-rated businesses.

AEL Corporate Services supports group-wide corporate functions such as finance, insurance, and secretarial services. By centralizing these responsibilities, it helps maintain efficiency, consistency, governance, and strategic alignment across the organization. The function also contributes to risk management, financial stewardship, compliance, and the group’s long-term value creation goals.

Role Overview

The Lead - Brand & Social will shape and execute advanced brand plans, direct high-value campaigns, safeguard corporate identity, and strengthen brand equity through digital branding, content innovation, and insight-led decision-making.

Brand Strategy and Planning

In this role, you will define and drive sophisticated branding approaches aligned with business priorities. The work involves detailed market research, brand positioning analysis, and competitor benchmarking to build campaigns for varied audience groups.

You will also coordinate cross-channel brand initiatives across both traditional and digital platforms, while planning budgets, allocating resources, and setting milestone targets for important campaigns.

Content Ecosystem Development

You will design a strong content environment across multiple formats, including video, infographics, and long-form editorial content. A key part of the role is guiding teams to create stories that connect with target audiences while remaining consistent with the company’s brand voice.

Content must also meet current standards for accessibility, search optimization, and audience engagement, with an emphasis on introducing fresh ways to present information and improve interaction.

Social Media and Digital Brand Governance

The position requires ownership of the strategic plan for corporate social media activity, including platform choices, content themes, and annual calendar design. You will review and monitor major campaigns that carry significant investment or reputational impact.

You will establish performance indicators for social platforms and track results using tools such as Sprout Social or Hootsuite. The role also includes exploring newer branding channels such as metaverse experiences and AR/VR-led engagement.

Analytics and Brand Insights

You will lead efforts to convert multi-channel branding data into practical insights by using tools such as Tableau and advanced CRM analytics. This includes studying audience behavior, preferences, and patterns to refine ongoing initiatives.

Insights and recommendations will need to be presented to senior leadership in a clear, evidence-based manner so that brand and outreach decisions are supported by up-to-date analytics.

Campaign Leadership

This role involves leading high-visibility initiatives such as rebranding programs, merger and acquisition communication, and crisis response campaigns. You will develop the strategic framework and oversee delivery to ensure meaningful results.

You will also use project management platforms such as Asana or Jira to manage timelines, resources, tasks, and coordination across multiple stakeholders.

Brand Consistency and Governance

You will serve as the final decision-maker on brand guidelines and their application, resolving any ambiguity or disagreement in how the brand is represented across communications.

Another important responsibility is ensuring that external agencies and vendors follow internal identity standards and reflect the organization’s values in all output.

Stakeholders

Internal stakeholders: Corporate Communications Team, Marketing Team, Digital Media Team, Content Development Team, Senior Management, Finance Department, Legal and Compliance Team, and IT and Technology Support.

External stakeholders: Advertising Agencies, Creative Vendors, Social Media Platforms, Media Houses, Event Management Firms, Government Advertising and Media Regulatory Bodies, Brand Strategy Consultants, and Digital Marketing Suppliers.

Qualifications

A master’s degree in Marketing, Communications, or Business Administration from a recognized institute is mandatory. Additional certifications in advanced digital marketing, brand strategy, or media planning are considered an advantage.

The ideal candidate should have strong knowledge of digital branding, analytics tools, and emerging social media trends to support strategic work.

Experience of 13+ years in branding, communication, or digital strategy is required, preferably in a large corporate or multinational environment. Prior exposure to high-impact brand campaigns, digital advertising budgets, and cross-functional project leadership is essential.

Additional Information

This is a full-time, onsite position based in Ahmedabad, Gujarat, India.