Assistant Manager - Marketing

Job purpose

This role is focused on improving marketplace marketing outcomes by expanding brand visibility, strengthening catalogue performance, and using data to shape actions that support retail growth. The position is expected to execute insight-led marketplace initiatives that improve customer engagement and keep marketing spend efficient across digital channels.

Responsibilities

• Keep the sales mix balanced across different product groups.
• Ensure the right share of fresh, omni, exclusive, and liquidation styles is maintained in line with channel plans.
• Coordinate assortments and promotional activity so the desired mix is preserved across marketplaces.
• Improve the efficiency of marketplace advertising campaigns.
• Oversee ad execution to support strong performance while keeping campaigns cost-effective.
• Refine targeting, bidding, and content inputs to increase visibility without unnecessary spend.
• Raise catalogue visibility in important price bands.
• Improve product placement within platform-specific price ranges that match customer demand.
• Work on tagging, attributes, and image quality to make products easier to discover and improve DRR.
• Strengthen brand ranking and visibility on major marketplaces.
• Support better performance on Amazon and Flipkart by enhancing exclusive styles, upgrading catalogue quality, and improving content placement.
• Use both organic and paid visibility levers to improve ranking, search results, and discovery on the platforms.
• Develop market intelligence to support decision-making.
• Create a monthly market intelligence report covering category trends, pricing movement, competitor activity, and platform changes.
• Share findings with cross-functional teams to inform planning, marketing, and merchandising decisions.
• Maintain a controlled operating cost structure.
• Ensure all marketplace operating expenses, excluding product cost, stay within planned limits.
• Work to reduce marketing, logistics, returns, and platform-related costs while protecting overall cost efficiency.

Requirements

• Graduate or postgraduate qualification.
• 2 to 6 years of experience in a similar role.

Additional information

The role requires ownership of marketplace performance, with a strong focus on data-backed decision-making, efficient advertising, assortment planning, and ongoing cost discipline.

Experience in marketplace operations, digital marketing, catalogue optimization, and cross-functional coordination will be important for success in this position.