Assistant Brand Manager

Role overview

This position plays an important role in driving Pernod Ricard’s business growth by strengthening brand equity and generating demand across a portfolio of well-known brands. It is a core role within strategic brand planning and is responsible for delivering above-the-line campaigns, major brand events, and new product introductions.

The role is part of the consumer-facing Singapore Domestic Brand Team and reports to the Group Brand Manager. You will partner closely with local teams across Sales, Trade Marketing, Supply Chain, and Finance, while also working with Global Brand owners and Centres of Excellence.

What you will do

• Build insight-led annual brand plans and strategies that support long-term, profitable growth for priority brands such as Martell, Royal Salute, and Chivas Regal.
• Turn consumer, category, and competitor insights into clear priorities, measurable goals, and practical action plans, while contributing to longer-range portfolio decisions with the Group Brand Manager and Global Brand owners.
• Own the full project cycle for above-the-line campaigns, Tier 1 activations, and new product launches, from agency briefing to post-campaign review.
• Ensure every brand campaign is anchored in consumer insight, supports brand equity, and improves desirability and advocacy.
• Shape innovative brand presence across different channels and consumer touchpoints.
• Plan and deliver high-profile brand experiences such as flagship events, media launches, and premium on-premise activations, including major campaign moments like the Singapore Grand Prix.
• Bring both creativity and strong operational discipline to event execution so that each experience is relevant to the business, consistent with the brand, and memorable for attendees.
• Support PR and media activity with communications agencies so that earned and paid coverage aligns with the brand position and campaign goals.
• Build connections with media, influencers, and other relevant tastemakers to strengthen credibility and reach among priority consumer groups.
• Collaborate with the Group Brand Manager, Finance, and Sales on Revenue Growth Management decisions, including assortment, pricing structure, promotional planning, and marketing investment allocation.
• Represent the brand internally and externally through education initiatives that engage consumers, trade partners, on-trade influencers, and employees.
• Co-create and run brand masterclasses, tasting sessions, and product knowledge workshops.
• Lead local consumer and market research efforts with partners such as Ipsos and Agility Research, then convert findings into actionable business insights.
• Share relevant Singapore market observations and trends with global teams to help shape brand innovation and portfolio development.
• Keep a steady view of category trends, competitor activity, and changing consumer behaviour in the Singapore market.
• Serve as a strong connector across internal and external stakeholders, including Sales, Trade Marketing, Supply Chain, Finance, and Global Centres of Excellence.
• Manage agency partners across creative, PR, research, and media disciplines through clear briefs, structured reviews, and performance accountability.

Working expectations

The role may occasionally require evening and weekend work to support events and activations.

Requirements

• A degree in Marketing, Business, or an equivalent level of relevant professional experience.
• At least 3 years of experience in marketing or brand-building roles.
• Strong command of English at a full professional level.
• Well-developed strategic thinking and project management capabilities.
• Experience in FMCG marketing is beneficial, though not mandatory.
• Practical familiarity with marketing tools and platforms such as Meta, Google, Nielsen, Upfluence, and CRM systems.
• A growth-oriented mindset with the ability to work through ambiguity and think resourcefully.
• The ability to collaborate effectively, prioritise work, and deliver on commitments.
• A bold, agile approach that embraces innovation and rapid learning.
• Curiosity about consumers and the ability to use insights to guide business decisions.
• A self-aware, adaptable style that works well with diverse teams.

Additional notes

The role is based in Singapore and is structured as a full-time, onsite position.