Content Strategist

About Cassidy

Cassidy is an AI automation platform that enables companies to create AI agents and workflows using their own knowledge and data. It is used by teams in sales, support, marketing, and operations to automate complex work that requires judgment.

The company has recently refreshed its brand and is investing heavily in content, design, and marketing that better reflect its enterprise positioning, attention to quality, and the sophistication of its product. This role is meant to help turn that vision into real content, campaigns, and creative output.

Role Overview

Cassidy is looking for a content-focused marketer who can help take the brand to the next stage. The work may include building the case for digital campaigns, launching video series, or developing new ideas that have not yet been defined. This person will have significant creative input and may help shape the team needed to execute the work.

The role works closely with Justin Fineberg, Cassidy's CEO, who has an audience of more than 250,000 followers. The position offers close visibility into a fast-growing AI company and a direct role in shaping how that story is presented publicly.

This opportunity suits someone who values strong craft, pays attention to detail, and wants to create standout work for a brand they believe in.

Key Ownership Areas

Video Content from Start to Finish: You will own the full process for video production, from concept and scripting through shooting, editing, and publishing. Content may include short-form social videos, product explainers, thought leadership clips, and longer series.

Social Media Presence: You will manage Cassidy's presence on LinkedIn, X, Instagram, and TikTok. The expectation is to create original, platform-specific content with a consistent voice and publishing rhythm, rather than simply reusing existing material.

Founder and CEO Content: You will partner with Justin on his personal content, helping transform his ideas into posts, videos, and stories that resonate with his audience of 250k+. This role also offers a real-time view into how the company operates and how its story is communicated externally.

Brand Campaigns: You will help develop digital campaigns that create meaningful impact as Cassidy expands its marketing efforts.

Newsletter and Written Content: You will write long-form posts, product launch copy, campaign assets, and newsletters. The role requires the ability to create content that both informs and drives conversion.

What We're Looking For

You should be proactive and execution-oriented, bringing ideas forward and carrying them through to completion. A strong sense of taste is important, along with the ability to recognize quality and push for better outcomes.

You should be comfortable creating and editing video without needing a large production setup. Clear, engaging writing is essential, and your tone should feel human and distinctive rather than overly corporate.

Experience in environments with high creative standards is important, as is an understanding of what makes B2B content different and how to make it effective. Genuine interest in AI is also valued, both as a topic and as a field you want to help shape.

Why This Role

This is one of the most visible positions in the company. The content you create will reach a wide audience and will be developed alongside a CEO who already has a substantial following. The work is active and impactful rather than sitting in a queue.

Cassidy has a strong base already and is building the team around this function with serious intent. The person hired now will help define the direction of the brand voice and grow with the company as it continues investing in marketing.

Nice to Haves

Helpful but not required: experience at a company known for exceptional branding and creative output, a background in SaaS, AI, or enterprise software, motion graphics or animation skills, and a portfolio featuring work you are genuinely proud of.

Location and Work Style

This is a full-time, in-office role based in New York, NY.