Sales Development Representative (SDR/BDR)

Role overview

GetWhy is hiring a Sales Development Representative to manage the early-stage pipeline for priority accounts. The role focuses on outbound prospecting, following up on event leads, supporting account-based marketing efforts, and setting up qualified meetings for the Growth team. The aim is to steadily create new opportunities and contribute to predictable revenue growth.

About the company

GetWhy provides enterprise qualitative insight solutions for organizations that want deeper human understanding, not just measurement. Using embedded AI alongside a human-centered approach, the company helps global brands bring customer insight into everyday decisions.

The business combines scalable AI with empathy-driven qualitative insight so that organizations can make customer understanding part of their workflows, strategy, and go-to-market decisions. The product is designed for enterprise use and focuses on enabling durable understanding rather than one-off research projects.

Headquartered in Nordhavn, GetWhy is a fast-scaling global company trusted by brands such as eBay, Pandora, Coca-Cola, IKEA, and Arla. The company has raised $34.5m in Series A funding in 2024, followed by an additional $15m in 2025, which is described as the largest non–life science round in Denmark, along with $8.45m from CIBC Innovation Banking.

What you will do

• Build a healthy pipeline of new business through outbound prospecting, event follow-up, and account-based marketing activities.
• Reach out to prospects with tailored, relevant messaging that reflects their business context and needs.
• Run outreach efforts aimed at generating interest and converting prospects into qualified meetings.
• Turn event leads, ABM contacts, and incoming interest into meetings for the Growth team.
• Work closely with marketing to follow up on campaign and event responses and keep lead momentum moving.
• Keep CRM records clean and current, including contact details, activity history, and opportunity stages.
• Track activity and pipeline performance through weekly and monthly reporting dashboards.
• Share feedback with Sales and Marketing leadership on messaging, audience targeting, and outreach results.
• Coordinate with Sales, Marketing, and RevOps to ensure smooth handoffs and alignment on target accounts.
• Support marketing-led messaging, event follow-up, and ABM plays that improve pipeline quality.

What we are looking for

• A self-starter who prefers creating new business opportunities rather than waiting for them to appear.
• 2 to 4 years of experience in BDR, SDR, outbound sales, or lead generation roles; background in B2B SaaS, consulting, or tech is preferred.
• Strong communication skills and the ability to approach prospects in a consultative, thoughtful way.
• Persistence, resilience, and a well-organized working style suitable for high-volume activity.
• Comfort engaging stakeholders at different levels, from users to senior executives.
• A data-focused mindset and confidence using CRM and sales engagement tools.

What you can expect

• An international workplace with more than 65 colleagues representing over 15 nationalities.
• A scale-up environment with ambitions to become a global leader.
• Exposure to an AI qualitative insights product that is positioned as innovative and category-disrupting.
• The opportunity to work with some of the world’s largest consumer brands.
• A newly renovated Nordhavn office with waterfront views, relaxation zones, free daily energizers, vitamin shots, snacks, drinks, shared fitness and spinning access, and a healthy flexible lunch.
• A full-time role with the start date available as soon as possible.
• A collaborative team culture with strong team spirit.

Application process

Applicants are asked to submit a resume or LinkedIn profile through the application process. If there is a fit, the company will invite the candidate for an in-office conversation to learn more about each other, the culture, and the role.