Mid-Level Content Writer

About Gabb

Gabb is focused on restoring the joy of childhood by building safe technology that helps kids stay connected while avoiding the risks of fully open smartphones. The company serves families with purpose-built products such as Gabb Phones and Gabb Watches, along with digital offerings like Gabb Music and Music+. Based in Lehi, Utah, Gabb is a fast-growing, mission-driven team that values optimism, creativity, and purposeful work.

Role Summary

Gabb is looking for a Content Writer to produce educational content for parents and support marketing writing across the brand. The role centers on helping families understand topics such as kids’ technology, online safety, digital communication, AI, screen time, slang, and social media.

This is a split role: about half of the work will involve blog content, content maintenance, educational resources, and publishing support, while the other half will focus on marketing copy for campaigns, landing pages, emails, video scripts, product messaging, and other creative needs.

You will collaborate closely with the SEO Strategist for keyword direction and optimization guidance, but your main focus will be writing, editing, research, revisions, and content execution. The ideal candidate can turn complex or sensitive subjects into clear, helpful, parent-friendly content and maintain a tone that is educational, reassuring, and trustworthy while following brand, FTC, and compliance requirements.

Blog, Educational Content, and Publishing

• Develop, revise, and refresh blog posts that help parents understand kids’ tech, digital communication, online safety, social media, slang, AI, screen time, and related parenting topics, handling sensitive subjects with care and clarity.
• Build parent-friendly content from assigned topics, briefs, research, and content priorities.
• Use AI writing tools as support for drafting, outlining, brainstorming, research organization, and revision, while keeping human judgment, originality, accuracy, and brand voice central to the final output.
• Work with the SEO Strategist on keyword-based articles, content updates, and optimization suggestions without being responsible for the overall SEO strategy.
• Research topics thoroughly to improve accuracy, context, credibility, and usefulness.
• Edit and update existing blog material for structure, tone, relevance, accuracy, clarity, and alignment with the brand.
• Assist with blog production tasks such as updating Google Docs, preparing files for WordPress, uploading content, and publishing when required.
• Coordinate with design, motion, and creative teams on blog visuals, videos, extensions, and supporting assets, and repurpose blog content into emails, video scripts, social posts, newsletters, or campaign copy.

Marketing Copy and Campaign Support

• Create and polish marketing copy for ads, evergreen and promotional campaigns, product launches, landing pages, product pages, app content, storefront updates, packaging inserts, stickers, banners, and other customer-facing assets.
• Write email content for nurture sequences, onboarding, newsletters, lifecycle messaging, and related communications.
• Use AI tools to speed up ideation, variations, and copy development while ensuring every final asset is accurate, appropriate for the audience, on brand, and reviewed by a human.
• Draft video scripts, short-form copy, headlines, body copy, calls to action, and supporting language for creative work.
• Adjust messaging for different audiences, channels, and funnel stages while maintaining a consistent brand voice.
• Partner with creative, growth, lifecycle, product, and compliance teams to keep copy clear, accurate, on brand, and launch-ready, including participating in reviews, revisions, approvals, and final checks.

Brand, Legal, and FTC Compliance

• Write and update content with strong attention to FTC, legal, and brand-compliance expectations, ensuring claims are clear, supportable, and not exaggerated.
• Identify copy that should be reviewed by compliance, product, or other stakeholders before publication.
• Use AI responsibly in line with company guidance, checking AI-assisted content for accuracy, originality, privacy, tone, sourcing, claims, and compliance before publication.
• Make sure disclaimers, qualifications, and other important details are included when necessary.
• Keep the tone responsible and careful when discussing children, online safety, mental health, explicit content, parental controls, technology risks, and similar sensitive topics, while integrating compliance feedback without sacrificing readability.

What We’re Looking For

• Excellent writing, editing, and proofreading ability.
• Background creating blog articles, educational content, long-form digital pieces, or resources for parents.
• Comfort researching unfamiliar subjects and turning them into clear, practical content.
• Experience writing concise marketing copy such as ads, emails, landing pages, headlines, calls to action, or campaign messaging.
• Ability to work from briefs, stakeholder direction, and keyword-informed recommendations.
• Strong attention to detail and the ability to follow brand, legal, FTC, and compliance rules.
• Capacity to juggle multiple writing tasks, revision cycles, approvals, and deadlines.
• Ease working with designers, marketers, content strategists, product teams, legal reviewers, and compliance stakeholders.
• Experience using Google Docs, WordPress or another CMS, and project management tools such as Asana.

Who You Are

• A strong communicator who can make complex topics easier for parents to understand.
• A thorough researcher who adds context, accuracy, and credibility without overloading the reader.
• A writer who can shift between educational and marketing content while keeping the voice consistent.
• Someone who understands the care needed around claims, disclosures, sensitive topics, and product language.
• A collaborative teammate who works well with SEO, creative, growth, product, lifecycle, legal, and compliance partners.
• Detail-oriented and committed to clean copy, clear structure, and polished final output.

Additional Information

Gabb is currently hiring only candidates who live in Utah. The company values applicants who are genuinely interested in its mission and the family technology space.

Why You’ll Appreciate Working Here

• A mission-driven environment focused on protecting kids and making a positive impact.
• Support for work-life balance, including generous paid time off, hybrid schedules, and more.
• Health insurance premiums covered generously, up to 100% depending on tenure.
• Stock options and a 401(k) with employer match.
• A fast-moving startup setting with room to grow professionally.
• An energetic, collaborative culture with strong team spirit.
• Pet insurance benefits.
• Paid time to support community service.

Equal Opportunity Statement

Gabb is an equal opportunity employer and is committed to maintaining an inclusive workplace. All qualified applicants are considered without regard to race, color, religion, sex, disability, veteran status, sexual orientation, pregnancy, or any other protected characteristic.