Entrepreneur in Residence (EIR)

About the company

The Flex is hiring for a role connected to Base360.ai, a company developing an AI operating system for consumer-focused businesses. The platform brings together customer touchpoints such as social media comments and direct messages, WhatsApp, email, SMS, and phone calls into one AI-powered system. The goal is to replace a patchwork of separate tools with a single operating system that supports customer acquisition, engagement, and conversion.

The team is moving quickly and is looking for exceptional founders and builders who want to create the next wave of AI companies from inside the organization.

About the role

This Entrepreneur in Residence position is not tied to an existing department. Instead, the person hired will be expected to create and lead a new function or venture. The role centers on finding a large opportunity, developing a product or business line within Base360.ai, assembling the right people, testing the market, and scaling the idea into a high-impact business with substantial revenue potential.

The role is designed to feel like starting a company, but with backing already in place: funding, engineering, design, AI infrastructure, customers, distribution, and executive support. If the venture succeeds, the EIR is expected to become the long-term leader of that business.

Key responsibilities

• Spot and evaluate promising opportunities that could grow into new products or business verticals.
• Test customer pain points through research and direct conversations.
• Set the product direction, business strategy, and go-to-market approach.
• Partner closely with engineering, product, design, and AI teams to move from idea to launch quickly.
• Hire and manage a multi-disciplinary team as the business expands.
• Take ownership of growth, product usage, customer success, and financial results.
• Use data to guide decisions and refine the business based on user feedback.
• Share updates and progress directly with the founders and executive leadership.
• Build a business that could ultimately stand alone as a division or become a separate company.

What the company is looking for

• A strongly entrepreneurial approach with a clear bias for action.
• Excellent ability to solve complex problems.
• Good instincts around products and commercial opportunities.
• Comfort operating in uncertainty and bringing order to undefined situations.
• Strong communication and leadership capability.
• Ability to attract, motivate, and lead high-performing teams.
• Highly analytical thinking paired with strong execution.
• Deep customer focus and a passion for building products people value.
• Comfort working across product, sales, marketing, and operations.
• Experience building with modern AI tools and a strong interest in AI-native development.
• Prior startup exposure as a founder, early employee, product leader, operator, or investor is preferred, though it is not mandatory.

Success criteria

Over the first 12 to 24 months, success means launching a new business vertical, building and leading a cross-functional team, reaching strong product-market fit, producing meaningful recurring revenue, and becoming the long-term General Manager of the venture.

Why join

• Work at an innovative, fast-growing company building the AI operating system for B2C brands.
• Create your own venture with support from an experienced founding team.
• Gain access to top-tier engineering, AI, product, design, and go-to-market resources.
• Receive funding, mentorship, and strategic backing to turn the idea into a real business.
• Have the opportunity to build a team and establish a long-term business unit within Base360.ai.
• Be considered for a competitive salary and performance-linked incentives.
• Enjoy meaningful long-term career growth, including the chance to lead an entire business unit.

Who should not apply

• People looking for a standard corporate nine-to-five role.
• People who thrive on politics, gossip, or speaking negatively about others behind their backs.
• People seeking a slow-moving, predictable role with little upside.
• People who are not driven to be among the very best at what they do.

Additional information

This role is based in New Zealand and is structured as a full-time, onsite position.

The compensation is described as a competitive salary with performance-based incentives, but no fixed amount was provided.