Creative Director

About Kindsight

Kindsight develops fundraising technology that helps organizations make a greater impact. For many years, it has served education, healthcare, and nonprofit teams with giving tools and what it describes as the largest charitable giving database in the market. As fundraising evolves, the company continues to expand its use of real-time data and AI to help organizations identify, manage, and connect with donors at scale. Its product set includes purpose-built CRMs that centralize donor and campaign information, research tools that surface timely donor insights, and generative AI features that support personalized content creation.

Role Overview

The Creative Director will serve as a brand leader and creative strategist, combining strong design execution with the ability to use new technologies to speed up and improve the creative process. This role is focused on building a scalable brand system, elevating visual consistency, and finding practical ways to use AI and other emerging tools across the organization. It is a hands-on leadership position that also helps shape how employees work with the brand and approved creative tools.

This opportunity is based in Canada and is intended to support a current opening on the team.

Key Responsibilities

• Set and guide the creative direction for the brand so it supports business priorities and reflects market trends.
• Own the visual approach for secondary and community-facing brand expressions, including KindCon, the Kindsight community, and research-related initiatives.
• Decide when to produce design work directly, when to assign it to freelancers, and when to use AI to improve speed and scale.
• Adopt new design methods and tools that streamline workflows, support idea generation, and improve asset creation.
• Create polished design work across digital ads, print collateral, social content, and keynote presentations.
• Maintain a consistent and recognizable brand experience across every customer and employee touchpoint.
• Manage design requests and projects end to end, including timelines, budgets, and print production/pre-press preparation when needed.
• Work closely with marketing, product, and executive stakeholders to keep creative work aligned with company goals.
• Build tools, guidelines, and processes that help employees create brand-compliant materials using approved AI-enabled resources.
• Direct external designers and creative vendors, ensuring their output meets brand standards.
• Share concepts, updates, and final creative directions with internal partners and refine work based on feedback.

Requirements

• Strong experience blending creative thinking with technology to make the design process faster and more efficient without weakening brand quality.
• At least 7 years of graphic design experience, preferably in a B2B SaaS setting, including 3 or more years in a leadership or creative strategy role.
• Practical use of AI tools for concept development, workflow improvement, asset production, and broader team enablement.
• Deep understanding of design fundamentals such as typography, layout, color, imagery, illustration, and accessible design practices.
• Advanced proficiency in Adobe Creative Suite, Figma, Canva, pre-press preparation, and presentation design in Google Slides and PowerPoint.
• Working knowledge of, or openness to learning, Premiere Pro, After Effects, and related motion design tools.
• A portfolio showing breadth across digital marketing assets, GTM campaigns, ebooks, keynote decks, and print work.
• Ability to move beyond the first concept and explore multiple creative directions.
• Comfort handling several projects at once; Asana experience is an advantage.
• Background managing external designers or creative vendors.
• Strong communication and presentation skills, with the ability to explain creative decisions clearly.
• Video editing experience is considered a plus.

Compensation

The salary range for this role is CAD 140,000 to CAD 154,000 OTE annually, depending on experience, market benchmarks, and role complexity.

Equal Opportunity

Kindsight states that the role is for an existing vacancy and that it welcomes applicants from all backgrounds. Hiring decisions are based on skills, potential, and impact. The company says it does not discriminate based on gender identity or expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken, or veteran status.

Recruitment Technology Notice

The company notes that AI tools may be used in parts of the recruitment process, including resume screening, drafting job descriptions, creating interview questions, and identifying possible candidates. Final hiring decisions are made by people rather than AI. The stated purpose is to reduce administrative effort, improve the candidate experience, and support fair and unbiased hiring practices.