Commercial Director

Role overview

The Commercial Director will lead and expand the commercial engine for Brand Aid in Saudi Arabia. This position combines new-business hunting with strategic account growth, taking full ownership of lead generation, key client partnerships, revenue expansion, and commercial team development. The role carries responsibility for the KSA commercial plan, pipeline oversight, and P&L accountability, with direct reporting to the Group CCO.

What you'll do

• Identify and pursue fresh business opportunities across the Kingdom.
• Build a reliable pipeline of prospective clients and new accounts.
• Develop strong, long-term relationships with important existing customers.
• Shape and execute the sales strategy for Saudi Arabia.
• Recruit, coach, and upskill the sales team.
• Manage revenue targets, forecasts, upsell opportunities, and budget responsibility.

Detailed responsibilities

Lead generation and business development

• Actively source and chase new commercial opportunities.
• Create and maintain a healthy pipeline of target accounts.
• Study market movement to identify emerging sectors and business openings.
• Represent the company at industry events, exhibitions, and forums to generate leads.
• Turn prospects into durable commercial partnerships.

Client relationship management

• Act as the main contact for assigned enterprise clients.
• Develop trusted partnerships that are built on delivery and results.
• Lead strategy discussions, presentations, and periodic client reviews.
• Drive growth through upselling and cross-selling within current accounts.
• Maintain strong retention and high client satisfaction.

Commercial strategy and pipeline management

• Design and implement quarterly and annual sales plans for KSA.
• Oversee the complete sales pipeline for both new and existing clients.
• Ensure timely follow-up on open leads and active prospects.
• Track competitor actions, market trends, and pricing shifts.
• Share pipeline updates and forecasts with the Group CCO.

Team leadership and sales development

• Hire, onboard, and develop the KSA sales team.
• Train the team on sales process, pitching, and follow-up discipline.
• Set individual KPIs and review performance regularly.
• Coach the team on lead generation, business development, and upselling.
• Promote a driven, high-performing sales culture.

Requirements

• A bachelor’s degree in Business, Marketing, or a similar discipline is required.
• Applicants should bring 8–12 years of sales experience, including at least 4 years in leadership positions.
• Prior success in the KSA or GCC market is essential.
• Experience in a marketing, media, or advertising agency environment is needed.
• A strong record of proactive lead generation and business development is expected.
• Excellent Arabic and English communication skills are necessary.

Key skills and competencies

• Strong commercial hunting mindset
• Advanced communication and negotiation ability
• Confidence in client-facing and senior stakeholder settings
• Discipline in pipeline tracking and CRM usage
• Leadership, coaching, and talent development skills
• Budget control, P&L oversight, and financial understanding

Preferred background

• Exposure to brand activations or marketing campaign work
• Existing connections with government and corporate contacts in KSA
• Experience coordinating vendors and production activities
• Familiarity with marketing KPIs and reporting practices
• Previous work in a multi-country group structure

Additional information

Department: Sales & Business Development

Industry: Marketing, Advertising & Production Agency