Area Sales Executive

Role Overview

This position is for a Territory Sales In-Charge within the Sales function at Britannia Industries Limited. The role is based in Kushinagar, Uttar Pradesh, and is focused on driving territory-level sales execution, distributor coordination, retail expansion, merchandising, and field support.

Key Stakeholders

• Internal teams: Sales Admin, Depot, and Quality.
• External partners: AW, AWSM, retailers, and wholesalers.

Educational Qualification

A graduate degree is required.

Desired Competencies

• Market execution
• Business development
• Channel partner management
• Selling and negotiation

Key Responsibilities

• Deliver the assigned secondary sales targets for the territory.
• Set targets for AW and break them down beat-wise for AWSM.
• Share objectives clearly with AW and review progress on a regular basis.
• Monitor target achievement periodically and take corrective action where needed.
• Manage AW relationships and provide the support needed to meet business goals.
• Ensure the required infrastructure and systems are available and functioning.
• Serve as the commercial link between AW and BIL.
• Coach, manage, and assess AWSM performance.
• Train AWSM on Britannia best practices and WOW standards.
• Train AWSM on the sales call process.
• Review AWSM performance at regular intervals.
• Provide practical field support and guidance for territory-specific challenges.
• Maintain strong market service levels and grow business across existing and new outlets.
• Ensure good servicing standards at dealer locations.
• Build and maintain relationships with current dealers.
• Increase both the depth and reach of sales within each dealer.
• Identify and develop new outlet opportunities.
• Carry out activations as directed by the ASM.
• Execute visibility plans and merchandising initiatives.
• Follow plan-o-gram requirements closely.
• Implement primary and secondary merchandising activities.
• Ensure visibility programs are executed properly in the market.
• Roll out new consumer promotions, trade schemes, and product launches.
• Support new product rollout through communication and sampling.
• Explain schemes effectively to AWSM to improve sell-in at dealer points.
• Track and review the results of new products and schemes.
• Gather and share market intelligence on competitor promotions, service days, off-take, pricing, new launches, visibility, and related developments.
• Keep accurate records and maintain required systems.
• Update and manage PJP data.
• Prepare and submit MIS reports.
• Support the Hub of UDAAN initiative.
• Act as Britannia’s point of contact for consumer complaints.
• Visit consumers to resolve quality-related complaints.
• Share complaint status updates with the Quality team.

Additional Information

This is a full-time, on-site sales role. No stipend or salary amount was specified in the source.