Social Media Associate

Role overview

The Blue Kite is hiring a full-time Social Media Associate in Goa to strengthen its online presence and grow its audience community. This position suits someone who enjoys social platforms, content development, influencer-led collaboration, and brand storytelling. You’ll partner with the marketing team to roll out campaigns, manage content, and work with creators.

Responsibilities

• Help build, organize, and update content calendars, campaign plans, and marketing activities.
• Work with influencers, creators, and production partners to coordinate collaborations and shoot requirements.
• Keep track of social media trends, platform changes, and new content styles to spot fresh opportunities.
• Support both paid and organic campaign execution.
• Measure post performance, engagement data, and campaign outcomes to identify useful insights.
• Assist with community engagement by replying to comments, direct messages, and other audience interactions.
• Partner with internal stakeholders to keep messaging and visuals aligned with the brand across channels.

Requirements

• About 1.5 to 2 years of experience in social media marketing, content marketing, digital marketing, or a similar area.
• Strong verbal and written communication abilities.
• Background in hospitality, travel, lifestyle, or consumer-facing brands will be an advantage.
• Creative thinking with a sharp sense for storytelling and engagement-focused content.

Additional information

This is a full-time role based in Goa.