Shortform Creative Lead

Role overview

Martell Media is hiring a Shortform Creative Lead to take charge of short-form video across major social platforms. This in-office position is centered on shaping content strategy, guiding creative direction, and turning ideas into videos that grow attention and support business outcomes.

The role is designed for someone who can combine creative thinking with hands-on execution. You will study platform trends, develop concepts, direct shoots, oversee or perform editing, and continuously refine content based on performance data. Over time, you will also become a key creative partner in coaching the founder on camera.

About Martell Group

The Martell Group is focused on building people, brands, and ventures that make a real difference. With four companies under its umbrella, the group blends audience, operations, and execution to launch scalable products and support ambitious leaders working in Media, B2B SaaS, and AI.

Founded by entrepreneur and investor Dan Martell, the company emphasizes leadership, growth, and simplicity. Candidates who share those values are encouraged to apply. When you apply, your profile is considered across all open roles within the group’s companies, not only the specific role you selected.

Compensation

The base pay for this role is CAD 75,000 to CAD 85,000 per year, plus performance-based incentives.

Responsibilities

• Build and run a high-output short-form content strategy across several social platforms.
• Track trends, audience habits, platform changes, and viral content patterns.
• Develop original content ideas that support brand goals and audience interests.
• Plan content calendars and campaign concepts aimed at increasing reach and engagement.
• Lead the creative process for short-form video production from planning through launch.
• Direct on-camera contributors and, in time, guide the founder during shoots.
• Write strong hooks, shape storytelling arcs, and structure videos to hold attention.
• Test different formats, messages, and creative approaches on an ongoing basis.
• Film, edit, and refine content for performance on each platform.
• Work with editors when needed or edit the videos yourself.
• Maintain a high standard for pacing, storytelling, visual presentation, and retention.
• Keep production organized and publishing workflows efficient.
• Review analytics and audience feedback to measure what is working.
• Adjust content using watch time, retention, engagement, and conversion results.
• Respond quickly to algorithm shifts and update strategy accordingly.
• Support audience growth, brand visibility, lead generation, and revenue-focused initiatives.
• Partner with marketing, content, and leadership teams to align video with larger company goals.
• Contribute to campaign launches, product promotions, and brand-building efforts.
• Help create and document creative systems, workflows, and best practices.

Requirements

• At least 3 years of experience building, producing, or leading short-form content work.
• Strong working knowledge of TikTok, Instagram Reels, YouTube Shorts, and current short-form trends.
• Proven ability in video editing, storytelling, and content optimization.
• Solid grasp of social algorithms, retention, and growth tactics.
• Experience taking content from initial idea to final publication.
• Clear communication skills and the ability to lead creatively.
• Comfort operating in a fast-moving, high-volume content environment.
• Prior success growing a social audience or managing accounts with measurable growth is preferred.
• A personal social following of 5,000+ is considered an advantage.
• Experience directing founders, executives, influencers, or other on-camera talent is preferred.
• Knowledge of analytics tools and performance reporting is preferred.
• Background in creator-led, media, education, coaching, or personal brand businesses is preferred.

Additional information

This is an in-office position based in Vancouver, British Columbia, Canada.

The company is looking for people who value leadership, growth, and simplicity, and who can contribute in a setting that prizes strong execution and fast iteration.

The application process automatically places candidates into consideration for all open roles across the Martell Group companies.

Why you shouldn't work here

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