Manager Performance Marketing - UAE National

Role summary

This position sits within Etihad Airways’ performance marketing function and focuses on improving customer acquisition, conversion, automation, and measurement. The role supports the development and optimization of marketing technology, data capabilities, and digital acquisition initiatives that contribute to measurable commercial growth.

Key responsibilities

• Own and shape the performance marketing technology roadmap together with product ownership and delivery teams.
• Convert commercial priorities into clear product requirements, user stories, and scalable technical solutions.
• Carry out market scanning, competitor comparison, and performance analysis to uncover new growth opportunities.
• Promote the use of MarTech and AdTech tools that strengthen acquisition, audience targeting, personalization, automation, and measurement.
• Coordinate and deliver performance marketing projects across paid and owned media channels with cross-functional stakeholders.
• Spot gaps in capability, data, and technology, then recommend practical improvements to raise marketing efficiency and return on investment.
• Refine workflows and operating processes to improve campaign delivery, reporting accuracy, and measurement quality.
• Maintain and prioritize product backlogs so delivery remains aligned with business objectives.
• Represent customer needs and business stakeholder interests throughout the product lifecycle.
• Monitor and report on core performance indicators such as ROAS, CPA, CAC, conversion rate, and attribution outcomes.
• Take part in Agile ceremonies and support continuous delivery and product optimization.

Qualifications and experience

• A university degree in Marketing, Business, Technology, or a closely related discipline.
• Between 3 and 5 years of experience in performance marketing, growth marketing, or digital acquisition.
• Solid knowledge of paid media, web analytics, attribution, marketing automation, and customer data platforms.
• Experience in aviation or travel is welcome but not mandatory.
• Agile certification is an advantage but not required.

About Etihad Airways

Etihad Airways is the national airline of the UAE and operates from Abu Dhabi, connecting travelers across regions and cultures. Through its “Journey 2030” ambition, the company is working toward a larger fleet, wider network reach, and continued people development as it enters a new phase of growth and service excellence.

Recruitment notice

Applicants should be alert to impersonation scams. Etihad does not request bank details, personal financial information, or payment at any stage of hiring. Any legitimate interview is conducted in person or through video or telephone before an official offer is made.