Lead Product Designer

About the Company

Beast Industries is a media and entertainment company created by Jimmy Donaldson, widely known as MrBeast. The business has grown well beyond its YouTube roots and now spans digital media, philanthropy, consumer products, and other new ventures. Its focus is to entertain, inspire, and generate meaningful social impact through creative, innovative work.

The Opportunity

This role sits at the center of a new consumer membership ecosystem being built from the ground up. As the Lead Product Designer, you will be one of the earliest core hires and will help define the look, feel, and experience of a platform expected to serve more than 100 million users. The product is being designed without inherited systems or outdated design patterns, with an AI-first approach from day one.

Product Overview

You will own design for a membership app built around the MrBeast audience. The platform is not a simple media feed; it is meant to be highly interactive and game-like, combining:

• Participation-driven experiences such as challenges, quests, and competitions that strengthen community engagement.
• Practical rewards and value through telco benefits, partner offers from brands like Uber and Gemini, and digital perks.
• A creator marketplace that gives brands, creators, and fans a place to connect on a global scale.

What You Will Do

• Work closely with the Director of Engineering to shape the ideal team workflow and define the product direction.
• Take end-to-end ownership of the most important consumer product, with room to help build and mentor a design team as the company expands.
• Create and refine retention mechanics, including onboarding, achievement systems, and economy design across digital and real-world experiences.
• Use AI tools and agents to accelerate experimentation and move through iterations quickly.
• Drive the full design journey, from early concepting through launch and scale.

Who We Are Looking For

• A consumer-focused designer with a strong portfolio showing products or features used by large audiences.
• Someone who is comfortable using AI as a core part of the design process and actively leverages it to work faster and smarter.
• A builder who can operate in startup conditions while also understanding what it takes to design for massive scale.
• A hands-on, execution-driven professional who prefers shipping real product over slow, process-heavy cycles.

Location and Working Model

The role is based in the Bay Area, including San Francisco and the Peninsula. The working model is hybrid, with three days per week in the Bay Area hub for close collaboration.

Benefits and Compensation Model

This position is structured with an equity-first mindset for foundational hires who want meaningful ownership in the business.

• Competitive salary
• Medical coverage through Blue Cross Blue Shield, plus dental, vision, and company-paid life insurance
• Employer contributions to Health Savings Accounts
• 401(k) plan with Safe Harbor matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation support where eligible, including travel and company-provided housing for the first 90 days

Additional Information

Beast Industries is building entertainment and storytelling products at global scale, with content that reaches millions and shapes culture in real time. This role offers the chance to help define how those moments are experienced across every screen.