Global Sales Manager

Role Overview

Shona Joy is seeking a Global Sales Manager to help lead and execute its worldwide wholesale agenda. This position is focused on growing revenue, broadening international reach, and reinforcing the brand’s premium positioning in priority regions. The role covers the wholesale function end to end, including market expansion, key account stewardship, forecasting, distribution, and close coordination with internal teams.

Reporting into the Head of Wholesale, the role is central to building the global sales plan, developing high-value partnerships, and maintaining a consistent brand experience across international markets.

Global Strategy and Market Growth

• Contribute to building and delivering the global wholesale plan across all regions so it supports broader commercial goals and brand direction.
• Spot, prioritise, and advance expansion into important overseas markets by setting clear regional growth plans and sales objectives.
• Track market movements, competitor actions, and customer feedback to guide product decisions, pricing, and route-to-market plans.
• Maintain a strong, cohesive brand image across all markets with a consistently premium market position.

Sales Performance and Commercial Management

• Take ownership of global wholesale sales outcomes, including revenue, margin, and sell-through targets.
• Review performance across markets, identifying opportunities and risks that could affect trading results.
• Work alongside Production and Planning to align sales forecasts with stock availability and delivery schedules.

Account Leadership and Relationship Management

• Build and manage relationships with major international and domestic accounts, acting as a main contact for selected strategic partners.
• Run seasonal market appointments and showroom presentations to deliver strong commercial results and ensure brand alignment.
• Collaborate with buyers on assortment planning so collections suit local market needs while protecting brand standards.
• Negotiate trading terms, agreements, and other commercial arrangements with key partners.
• Support retail partners in improving sell-through through product education, activations, and joint marketing activity.
• Actively monitor in-season performance, uncover reorder opportunities, and support faster time-to-market initiatives.

Showroom and Market Activity

• Lead the planning and delivery of seasonal showroom activations and international market appointments.
• Organise showroom calendars to prioritise key accounts and maintain strong interest from potential partners.
• Represent the brand at major international fashion weeks and industry events.

Cross-Functional Partnership

• Work with Design to share practical insights on product performance, regional preferences, and range development.
• Partner with Marketing to align global campaigns, retail activations, and brand storytelling across wholesale channels.
• Coordinate with E-commerce and Digital teams to support a joined-up omnichannel approach across markets.
• Align with Operations and Customer Service to help ensure smooth order handling and delivery.

Reporting and Insights

• Prepare regular reporting on global sales performance, including sell-through, account results, and regional trends.
• Use data, customer feedback, and market intelligence to recommend strategic actions.
• Lead post-season reviews to capture key learnings, opportunities, and risks that can shape future collections and sales plans.

Key Capabilities and Experience

The ideal candidate will bring senior wholesale or sales experience within the fashion sector, strong commercial judgement, and a proven history of driving revenue growth through global account management. A solid understanding of international market differences across North America, Europe, APAC, and the Middle East is important, along with excellent negotiation and relationship-building skills. The role suits someone who can work strategically while also being comfortable with hands-on execution in a fast-moving environment.

Success Measures

• Delivery of global sales and margin targets
• Expansion of international market share and the key account base
• Strong sell-through across priority accounts
• Effective collaboration across teams and contribution to wider business strategy