ఉద్యోగ వివరణ

Role overview

O'Brien Fine Foods is looking for an ambitious Assistant Brand Manager to help shape the next stage of growth for Green Farm, Ireland’s leading white meat brand. This role sits in a fast-paced FMCG environment where consumer health and wellness trends are influencing the category, and it offers early responsibility, close collaboration with senior stakeholders, and exposure to major retail customers.

You will work alongside the Marketing Manager across the full marketing mix, gaining practical experience in brand development, innovation, shopper activity, digital campaigns and commercial delivery. The position is designed for someone who wants to learn quickly, take ownership early, and turn insight into measurable brand impact.

Brand strategy and delivery

Assist in creating and executing brand plans that support growth in volume, value and market share.
Help deliver integrated campaigns across multiple customer and consumer touchpoints.
Maintain consistent, high-quality brand execution across all activity.

Innovation and market insight

You will support and take ownership of parts of the innovation pipeline, from early concept work through to launch. A key part of the role is reviewing consumer, shopper and category information to guide decisions and identify opportunities in the market. You will also keep an eye on competitor activity and flag potential areas for growth.

Shopper marketing

Lead shopper activation programmes, including point-of-sale material, promotions and retailer-led initiatives.
Work with agencies, Commercial and Field Sales teams to ensure strong in-store delivery.

Sampling and experiential activity

Own the national sampling programme for the Green Farm brand.
Coordinate agencies, logistics and the delivery of high-quality brand experiences.

Social and digital marketing

Manage the Green Farm social content schedule with support from agency partners.
Create and deliver campaigns that build awareness, engagement and measurable return on investment.
Oversee influencer collaborations and make sure they align with brand standards and compliance requirements.

Performance and commercial management

Track brand performance and turn results into clear, practical recommendations.
Manage the Green Farm marketing budget, including financial tracking and related processes.

Stakeholder and agency management

Build effective working relationships across Marketing, Commercial and Operations.
Represent and champion the Green Farm brand internally and with external partners.

What success looks like after 12 months

Brand campaigns and plans are delivered strongly and on schedule.
Innovation projects are completed successfully, on time and within budget.
The role contributes clearly to brand and category growth.
In-store and digital activations are executed to a high standard.
You are confident influencing stakeholders and helping drive decisions.

About O'Brien Fine Foods

O'Brien Fine Foods is a family-owned Irish business and a major player in the cooked meats sector, with more than 600 employees across Ireland and the UK. Its brand portfolio includes Brady Family, Green Farm and Bearfields. As a certified B Corp, the company focuses on sustainability, quality and transparency, with a goal of creating better food for consumers every day.

Working arrangement and location

This is a hybrid role with a maximum of two days per week working remotely. The site is located in Timahoe, Donadea, Naas, County Kildare, Ireland.

What you'll gain

Hands-on experience working with Ireland’s leading white meat brand.
Ownership of meaningful projects and exposure to the complete marketing mix.
Direct involvement in managing agencies.
Exposure to major retail customers and category strategy.
Cross-functional experience across Marketing, Sales and Operations.
Structured development support with progression opportunities.
Access to learning platforms and a hybrid working model.

Why join

Work with market-leading brands backed by ambitious growth plans.
Be part of a strong innovation pipeline with a clear consumer focus.
Join a collaborative, fast-moving environment where your contribution is visible.
Be part of a culture that values curiosity, ownership and continuous improvement.

Candidate profile

The ideal candidate is commercially aware, proactive and highly organised, with strong analytical ability and confidence in presenting ideas. You should be curious about food, health and consumer trends, comfortable working with data, and able to translate insight into action.

A full clean driving licence is required.

Experience and qualifications

You should have 1 to 2 years of experience in marketing or FMCG, along with a degree in marketing, business or a related discipline.

Assistant Brand Manager