Sales Advisor

Role overview

As a Sales Advisor at H&M, you will help create an excellent shopping experience by welcoming customers, guiding them around the store, and assisting them in finding products that suit their needs. You will work in line with the brand’s values and contribute to both individual and business success.

Key duties

• Use your knowledge of fashion and products to support customers in making confident purchase decisions.
• Work closely with your colleagues to deliver strong service throughout the full customer journey.
• Keep the sales floor and back-of-house areas stocked, neat, and appealing.
• Assist with store opening and closing routines.
• Represent both yourself and the brand positively in every customer interaction.

Team and working environment

You will be part of a store-based team that may include Sales Advisors, Department Managers, Store Managers, Visual Merchandisers, Assistant Store Managers, Cash Office Responsible, and Delivery Responsible, depending on store size. You may also coordinate with the broader Area Team and share ideas across locations. The role supports customers in discovering styles that help them feel confident, while contributing to a shopping experience that is accessible and sustainable.

Candidate profile

The ideal candidate has prior customer service experience in fashion, retail, or a similar environment. You should enjoy working in a fast-moving, team-oriented setting and be enthusiastic about fashion, store presentation, and helping drive sales. Strong communication skills, creativity, curiosity about store technology, a willingness to learn, flexibility, and a proactive mindset are important for success.

About the employer

H&M Group is a global fashion company focused on combining great design, affordable pricing, and sustainable solutions. The company aims to make fashion available to more people while working toward a more inclusive and sustainable industry.

Why this role may appeal to you

• Work in an inclusive and welcoming environment that values diverse backgrounds.
• Be part of a values-led company with a long-standing culture of teamwork and growth.
• Access learning and development opportunities across a global organization.
• Receive health insurance and wellbeing support for you and your family.
• Enjoy an employee discount at H&M Group.
• Benefit from a 5-day work week for better work-life balance.

Application and assessment process

For this store role, an online assessment may be used as part of the screening process to evaluate skills for some locations. You may be asked to complete it during application, and your responses will be scored using predefined criteria. If you have issues with the assessment or need an alternative format, you can request one, and choosing an alternative will not affect your application. The company also asks applicants not to include a cover letter.

Additional information

This is a full-time position based in H&M stores in Mumbai, Maharashtra. The role reports to the Department Manager.